ATHLYT

ATHLYT is the first student athlete name, image, likeness (NIL) app that matches registered student athletes with companies looking for paid NIL opportunities. Recent changes in NCAA rules now allow student athletes to receive compensation for their NIL,[2] ATHLYT matches brands with their registered student athletes to promote their goods on their social media, events and sporting events. The platform allows companies to recruit multiple student athletes, or whole teams for an advertising campaign in single place.[3]

ATHLYT
IndustryName, Image, and Likeness, Advertising
FounderRay Austin, Brian Jagger
Headquarters
Boise, ID
,
USA
Key people
Ray Austin (CEO)

Kirk Uhler (COO)[1]

Brian Jagger (CPO)
Websiteathlyt.co

In 2021, the NCAA put in place a NIL policy which allows student athletes to profit from NIL deals.[4] ATHLYT signed what is believed to be a first of its kind NIL deal[5] with Grambling State University that will provide compensation to all of their student athletes.[6][7][8] ATHLYT will partner with Urban Edge Network to provide funding for the program at the HBCU.[9][10] The deal will allow 300 student athletes to be paid for their image to be shown on Times Square billboard.[11]

ATHLYT has also signed a deal to bring NIL opportunities to the Gulf Coast Athletic Conference[12][13][14]

The company's co-founders are Ray Austin and Brian Jagger. Ray is Commissioner of the Fan Controlled Football league, a former NFL draft pick who played for the NY Jets and the Chicago Bears.[15][16] Brian Jagger is the founder of Casting Calls America. [17]

References
  1. "SEC FORM D". www.sec.gov.
  2. "Grambling State University to unveil NIL deal for scholarship student-athletes". news.yahoo.com. Retrieved 2022-11-07.
  3. "ATHLYT looks to leverage student athletics brand market". Built in Idaho. Retrieved 2022-11-07.
  4. "What is NIL? NCAA Rule Explained". www.ncsasports.org. Retrieved 2023-03-02.
  5. Louderback, Jeff. "Lucrative financial opportunities for college athletes substantial factor in recruiting". theohiopressnetwork.com. Retrieved 2023-03-02.
  6. Bailey, Analis. "Grambling State name, image and likeness deal would provide student-athletes with annual income". USA TODAY. Retrieved 2022-11-07.
  7. Christovich, Amanda (2022-07-07). "The Brands Recognizing the NIL Value of HBCU Athletes". Front Office Sports. Retrieved 2022-11-07.
  8. "Report: Grambling set to announce historic NIL deal that will pay athletes annually". KTBS. Retrieved 2023-03-02.
  9. KLEINPETER, PATRICK MAGEE and JIM. "Grambling has a historic NIL deal that will pay all scholarship athletes, report says". NOLA.com. Retrieved 2023-03-02.
  10. "Report: Grambling NIL Deal Will Pay All Of Its Scholarship Athletes". BET. Retrieved 2023-03-02.
  11. Staff, NIL Portal (2022-09-08). "All Student Athletes at Grambling State Offered NIL Opportunity". NIL Portal. Retrieved 2023-03-02.
  12. Wittry, Andy (2022-10-09). "NIL platform ATHLYT, Urban Edge Network partner with GCAC". On3. Retrieved 2022-11-07.
  13. Rice, Dalton (2022-10-11). "GCAC announces partnerships for HBCU athletes". The NIL Deal. Retrieved 2023-03-02.
  14. Thames, Alanis. "HBCU commissioners working together on NIL, sports growth". The Clarion-Ledger. Retrieved 2023-03-21.
  15. Casey, Tim. "Fan Controlled Football League Raises $40 Million Series A Round Led By Crypto Investors". Forbes. Retrieved 2022-11-07.
  16. "Power to the Fan: Inside a Former NFL Player's Rise to Commish of Fan Controlled Football". sporttechie.com. Retrieved 2022-11-07.
  17. "Building a Tech Business Outside of the Tech Industry with Brian Jagger of Casting Calls America". Indie Hackers. Retrieved 2023-03-02.


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