AVOW

AVOW is a German company that specializes in acquiring new users for app developers and brands.[1] AVOW has partnerships with global mobile OEMs such as Xiaomi, Huawei, Samsung, Vivo, OPPO, OnePlus, and realme.[2][3][4]

AVOW
TypePrivate
Industrymobile advertising, app marketing
Founded2018
FounderRobert Wildner, Ashwin Shekhar, Orietta Mendez, and Caio Balbino
Headquarters
Berlin
,
Germany
Websitehttp://www.avow.tech

History

AVOW was founded in 2018 in Berlin.[5] It offers access to more than 1.5 Billion daily active users and is able to generate over 6 Million Monthly App Installs.[6][7][8]

On 30 November 2020, AVOW announced a partnership with Xiaomi, in which they became a key marketing partner of Xiaomi outside of China.[9][10] In April 2021, the company announced a partnership with another Chinese smartphone producer, OPPO.[11]

In 2021 AVOW partnered with the smartphone brand Vivo with more than 400 million active users worldwide,[12][13] and with Huawei.[14]

In July 2022, Huawei Mobile Services and Kumu announced a collaborative partnership via AVOW.[15][16]

In October 2022, Xiaomi made AVOW its official core agency for the EMEA, Southeast Asia, and LATAM regions.[17][18][19]

References
  1. Verkaufen, Werben & (2022-10-14). "Nutella, Bugatti, Audi, Xiaomi: Die Etatgewinne der Woche | W&V". www.wuv.de (in German). Retrieved 2023-03-01.
  2. Hazlewood, Emily (2021-11-18). "The 2021 App Growth Awards finalists announced". Business of Apps. Retrieved 2023-03-01.
  3. MarketScreener. "Huawei announces winners of AppGallery Editors' Choice Awards 2022 at Web Summit | MarketScreener". www.marketscreener.com. Retrieved 2023-03-01.
  4. "AVOW appointed as the core agency partner by Xiaomi". Financialexpress. Retrieved 2023-03-01.
  5. Treiß, Florian (2022-12-15). "Side-Loading auf dem iPhone, neue Preispunkte im App Store, DAZN partnert mit Samsung". mobilbranche.de (in German). Retrieved 2023-03-01.
  6. "You are being redirected..." 2022-11-23. Archived from the original on 2022-11-23. Retrieved 2023-03-01.
  7. "Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale". www.businesswire.com. 2021-04-20. Retrieved 2023-03-01.
  8. "Global App Growth Company AVOW Expands Key Partnership Program". MarTech Series. 2021-06-08. Retrieved 2023-03-01.
  9. Daily, Ad Tech (2020-11-30). "Avow Announces Key Partnership with Xiaomi Mi Ads". Ad Tech Daily. Retrieved 2023-03-01.
  10. Rachman, Vicky (2022-10-28). "Pertumbuhan Aplikasi Lokal Meningkat". SWA.co.id. Retrieved 2023-03-10.
  11. "Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale". FinanzNachrichten.de (in German). Retrieved 2023-03-01.
  12. "Jelang Ramadhan, Unduhan Aplikasi Belanja Naik 40%". Warta Ekonomi (in Indonesian). Retrieved 2023-03-10.
  13. Desk, AIT News (2021-06-08). "Global App Growth Company AVOW Expands Key Partnership program; Announces Exclusive Deal With Leading Smartphone Brand Vivo". AiThority. Retrieved 2023-03-01.
  14. Li, Deng (2022-11-05). "Huawei Ads growing rapidly and qualitatively in 2022". Huawei Central. Retrieved 2023-03-01.
  15. "Huawei Mobile Services and Kumu announce collaborative partnership via AVOW agency to enhance users' experiences through strategic advertisements". finance.yahoo.com. Retrieved 2023-03-01.
  16. Industry.co.id (2022-11-05). "Julie Huang Dipilih AVOW Eksplorasi Peluang Baru di Asia Tenggara". Industry.co.id (in Indonesian). Retrieved 2023-03-10.
  17. "AVOW Resmi Menjadi Agensi Xiaomi Kawasan Asia Tenggara". Madaninews.id. 2022-10-03. Retrieved 2023-03-10.
  18. "AVOW appointed as the core agency partner by Xiaomi". Financialexpress. Retrieved 2023-03-01.
  19. Bureau, MN4U (2022-10-06). "Xiaomi appoints AVOW as Media Sales Partner for Mi Ads in India". MediaNews4U. Retrieved 2023-03-01.
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