A. Magazine

A. Magazine was an East Asian American-focused magazine published by A.Media, Inc., headquartered in Midtown Manhattan and with offices in Los Angeles and San Francisco.[1][2] Geared towards a young audience, its mission was to "report on the developments, address the issues, and celebrate the achievements of this [Asian] dynamic new population."[3][4]

It was founded in 1989 by Jeff Yang,[5] Amy Chu, Sandi Kim and Bill Yao to cover East Asian American issues and culture, and often featured fashion spreads, advice columns, horoscopes, and news stories.[4] It grew out of a campus magazine Yang edited while an undergraduate at Harvard University. Though well-known and influential in the East Asian American community, it was almost never profitable in its thirteen-year existence.

The magazine operated for twelve years. In its tenth year, the magazine made a profit for the first time. During that year it reached its circulation high of 200,000. When the economy declined in 2001, the magazine declined.[1] Until it ceased on February 20, 2002, it was the largest publication for Anglophonic East Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.

In November 1999, it obtained 4.5 million dollars in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom was turning to bust. In early 2000, right after announcing their move to a 20,000-square-foot (1,900 m2) office in San Francisco, the stock market nose-dove. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.

See also

References
  1. Wan, William. "Pop Culture Asian American Magazine Falters." Los Angeles Times. December 8, 2003. Retrieved on September 25, 2012. "New York-based A magazine lived 12 years and finally turned a profit in its 10th year with a circulation high of 200,000,[...]"
  2. "About Us." A Magazine. Retrieved on September 25, 2012. "A.Media, Inc. New York 667 Fifth Ave., 3rd Fl. New York, NY 10022"
  3. Zeltser, Edward (May 1, 1998). "A. magazine editor keynotes Asian Awareness address". The College Voice. Vol. 21, no. 21. Retrieved May 28, 2021.
  4. Encyclopedia of American journalism. Stephen Vaughn. New York: Routledge. 2008. ISBN 978-0-203-94216-1. OCLC 190852871.{{cite book}}: CS1 maint: others (link)
  5. Ongiri, Amy Abugo (2002). ""He wanted to be just like Bruce Lee": African Americans, Kung Fu Theater and Cultural Exchange at the Margins". Journal of Asian American Studies. 5 (1): 31–40. doi:10.1353/jaas.2002.0009. ISSN 1096-8598. S2CID 144327946.
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