Amazon Theater

Amazon Theater was a banner under which a suite of five promotional short films was presented via the front page of Amazon.com in 2004. The shorts were commissioned by Amazon, sponsored by Chase Bank, and produced by Ridley and Tony Scott's television commercials company Ridley Scott Associates (RSA). The unifying theme of the shorts was "karma," and each short featured various consumer items that could be purchased via clickable links to the relevant pages on Amazon.com.[1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16]

The films
Title Release date Director Writer(s) Actor(s)
Portrait November 9, 2004 (2004-11-09) Jordan Scott Screenplay by David Carter, Greg Hahn, Mike Smith and Christopher Toland, Story by Eric Frost and Jordan Scott Minnie Driver
An overweight woman is mistreated by her office co-workers until one day her life is transformed by the attention of an unknown portrait photographer.
Agent Orange November 16, 2004 (2004-11-16) Tony Scott David Carter and Terry Rietta Christopher Carley and Jessica Stam
While waiting in a subway station, a young man catches a glimpse of a beautiful woman, dressed entirely in orange. Before he can reach her, her subway car speeds off. The young man repeatedly visits the station, each time failing to make contact with the mysterious woman. He plasters posters along the station's walls, only for them to be torn down minutes later by a janitor. After finally giving up hope, a paper plane lands in front of him. It is one of his posters. He looks up to see his dream girl. They stare at each other, smiling.
Do Geese See God? November 23, 2004 (2004-11-23) David Slade David Carter and Greg Hahn Blair Underwood
Tooth Fairy November 30, 2004 (2004-11-30) Jake Scott David Carter and Terry Rietta Chris Noth
A father forgets to leave money for his daughter from the "tooth fairy". When he tries to make up for it the next night, he finds that she has set up a game for the tooth fairy with several clues leading to the location of the tooth.
Careful What You Wish For December 7, 2004 (2004-12-07) Acne Screenplay by Greg Hahn, Mike Smith and Christopher Toland, Story by Greg Hahn Daryl Hannah and Pras Michel

References
  1. Kay2004-11-09T04:00:00+00:00, Jeremy. "Amazon.com launches shorts series with Scott brothers' RSA". Screen.
  2. https://press.aboutamazon.com/news-releases/news-release-details/amazoncom-launches-amazon-theater-free-holiday-gift-customers
  3. "Amazon will book online promo shorts". 10 November 2004.
  4. "Corporate Case Study: Amazon boosts brand by putting customers first | PR Week". Archived from the original on 2017-04-12.
  5. "Slate's Ad Report Card: 'Amazon Theater' at the Cineplex". NPR.org.
  6. "Amazon Screens Web Movies with Product, Credit Card Tie-Ins".
  7. "Feature: Amazon.com jump-starts short films". UPI.
  8. American-Statesman, Chris Garcia Austin. "Products are the stars in Amazon.com films". Greensboro News and Record.
  9. "American Theater".
  10. "Amazon.com Debuts Interactive Web Films".
  11. "Chase Sponsors the Amazon Theater; Opens Today • 11/09/2004". 9 November 2004.
  12. "Chiller "Theater": Amazon to start showing commercials, on a site that's already pretty much a non-stop ad, interrupted by suggestions of things you can buy . . . » MobyLives".
  13. Newsweek Staff (November 28, 2004). "SHOWTIME AT AMAZON". Newsweek.
  14. "Amazon.com debuts short film section - Nov. 9, 2004". money.cnn.com.
  15. "Amazon Theater Premieres Tooth Fairy Starring Chris Noth | Business Wire". www.businesswire.com. Archived from the original on 9 October 2020. Retrieved 1 September 2022.
  16. "That's Advertainment! - How bad were those Amazon shorts? By Seth Stevenson". slate.msn.com. Archived from the original on 5 February 2005. Retrieved 1 September 2022.
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