Animoca Brands

Animoca Brands Corporation Ltd is a Hong Kong-based game software company and venture capital company co-founded in 2014 by Yat Siu and David Kim. The company initially focused on developing mobile games, then shifted to blockchain gaming and NFTs in 2018.[4]

Animoca Brands Corporation Ltd
TypeLimited company
IndustryVideo games, venture capital, blockchain
Founded2014[1]
FoundersYat Siu, David Kim
Headquarters
Cyberport, Telegraph Bay
,
Hong Kong
Key people
Yat Siu (Co-Founder and Executive Chairman), Evan Auyang (President), Robby Yung (CEO)
ProductsThe Sandbox, Power Rangers: Battle for the Grid, Projection: First Light, Crazy Kings, Crazy Defense Heroes, REVV Motorsport, Arc8, Phantom Galaxies, Life Beyond, Benji Bananas, Mocaverse
Revenue573 M (Jan-April 2022)[2]
SubsidiariesThe Sandbox, [3]Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, WePlay Media
Websitewww.animocabrands.com

Animoca Brands was listed on the Australian Securities Exchange from 23 January 2015 to 9 March 2020.[5][6]

Notable properties

Games owned by the company include:

Animoca Brands has also licensed games and applications for: The Addams Family,[7] Atari,[8] Care Bears,[9] Fan Controlled Football,[10] Formula E,[11] Manchester City FC,[12] MotoGP,[13] Snoop Dogg,[14] Wonder Park,[15] Marvel,[16] Power Rangers,[17] and the WWE.[18] Former licenses include Formula One.[19][20]

Animoca Brands' has over 400 cryptocurrency as well as non-crypto-related holdings, this include Axie Infinity, OpenSea, Dapper Labs, Colossal Biosciences, MoviePass[21][22] and CryptoKitties.[23][24]

History
Robby Yung, CEO of Animoca Brands
Investments

On November 15, 2011, mobile games developer Animoca raised an undisclosed amount of funding in a Series A round led by Intel Capital and IDG-Accel (which tapped its China Growth Fund III).[25] In 2014 Animoca Brands was spun out from Animoca, and the new entity listed on the Australian Securities Exchange in January 2015.[26]

From January to March of 2018, Animoca Brands started rolling out Crazy Kings and its sequel Crazy Defense Heroes worldwide generating $2.8 million in revenue in the first three months.[27]

In March 2018, Animoca Brands launched OliveX, a fitness metaverse company building mobile games to gamify the fitness industry, which spun off from the company in August 2020.[28]

On 15 August 2018, Animoca Brands raised a $1 million investment from Sun Hung Kai and $0.5 million from strategic partner Lympo.[29] On 18 December 2018, Animoca Brands announced that it had completed a US$547,000 placement to institutional and sophisticated investors, a portion of which would be applied towards funding its investment in artificial intelligence accelerator Zeroth.ai.[30]

In May 2019, Animoca Brands raised $2.5 million to fund the development of a blockchain version of the video game The Sandbox, where players can build, and monetize their gaming experiences using SAND, the platform’s utility token.[31] Then in March 2019, Animoca Brands raised another $2.01 million in cash and cryptocurrency for The Sandbox from investors that included Square Enix, B Cryptos, and True Global Ventures.[32]

On 9 March 2020, Animoca Brands delisted from the Australian Securities Exchange.[6]

In September 2020 Animoca Brands launched the blockchain racing ERC-20 utility token "REVV" on Uniswap, which was subsequently listed on various other exchanges.[33]

In May 2021 Animoca Brands raised a first tranche of US$88,888,888[34] followed in July 2021 by the second tranche of US$50 million, both of which were based on valuation of US$1 billion.[35][36][37] In October 2021 Animoca Brands raised $65 million at a valuation of $2.2 billion from Ubisoft, Sequoia Capital and others.[38][39] In November 2021 SoftBank led a $93 million investment in Animoca Brands' The Sandbox.[40]

In December 2021, Binance and Animoca Brands launched a $200 million investment program to offer funding for blockchain games.[41]

On March 15, 2022, Animoca Brands announced it would shut down the F1 Delta Time game the next day.[42][20] The game had previously been lucrative, holding the record for most expensive NFT of 2019 and with some transactions exceeding US$300,000. Sales within the game had flat-lined for the two years preceding the game's closure. The company announced plans to replace the game's non-functional NFTs with equivalent tokens for REVV Racing, a separate game which doesn't have Formula 1 branding.[20][43]

On 21 June 2022 Animoca Brands Corporation Limited was convicted on charges of failing to lodge annual and half-yearly financial reports with the Australian Securities and Investments Commission.[44]

In July 2022, Animoca Brands hit $5.9 billion valuation.[45] In August 2022 Temasek with GGV Capital led a $110 million funding round for Animoca Brands at a $6 billion valuation to make it “pre-IPO ready”.[46][47][48][49]

Acquisitions and partnerships

In July 2016, Animoca Brands acquired TicBits, developer of tower defense games Crazy Kings and Crazy Defense Heroes, for 5.4 million AUD.[50] In August 2018, the company acquired Pixowl, developer of the video game The Sandbox, for $4.875 million.[51]

In August 2019, Animoca Brands acquired digital collectibles marketplace Quidd for $8 million.[16] In November 2019, the company led a $1.5 million funding round for blockchain game developer Sky Mavis.[52] In December 2019, Animoca Brands acquired Power Rangers game developer nWay for $7.69 million.[17]

In July 2020, Animoca Brands, through subsidiary nWay, entered into a licensing agreement with WWE to develop a new mobile game on iOS and Android.[53]

In April 2022, Animoca Brands acquired the Lyon-based video game developer, Eden Games.[54] In September 2022, the company acquired MotoGP game developer WePlay Media.[55]

References
  1. "Animoca Brands: Revolutionizing the branded mobile gaming industry".
  2. "Animoca Brands investor update for the period ended on 30 April 2022". animocabrands.com.
  3. "Blockchain Projects | Animoca Brands".
  4. "Animoca Brands' Yat Siu: The big picture view of blockchain games". VentureBeat. April 28, 2022. Retrieved April 25, 2023.
  5. "Hong Kong-based mobile gaming company Animoca Brands to list on the Australian stock market (ASX)". EntrepreneurHK. January 28, 2015.
  6. Newell, Elisha (March 10, 2020). "Animoca Brands (ASX:AB1) delisted from ASX". The Market Herald.
  7. Nelson, Jared. "'The Addams Family Mystery Mansion' is an Upcoming Mobile Game Based on the Upcoming Addams Family Animated Movie". TouchArcade.
  8. Tsagkarakis, George (August 7, 2020). "ATARI VCS to be The First Console to Support Blockchain Games". egamers.io.
  9. "Care Bears Take On 'The Sandbox'". License Global. September 3, 2020.
  10. "Fan Controlled Football raises $40M for spectator-controlled football games". January 12, 2022.
  11. "Introducing Formula E: High Voltage".
  12. "Animoca Brands team up with City and Melbourne City".
  13. "Animoca Brands to develop MotoGP™ blockchain Manager game". MotoGP.
  14. Hake, Mark (November 11, 2021). "7 Interesting Metaverse Cryptos That Might Be Worthwhile Tokens". Nasdaq.
  15. George, Tharun (March 15, 2019). "Animoca Brands launches new mobile game based on Wonder Park film". Proactive Investors.
  16. "Animoca Brands buys Quidd for up to $8 million as it moves into blockchain collectibles". VentureBeat. August 8, 2019. Retrieved April 25, 2023.
  17. "Animoca Brands acquires Power Rangers game developer nWay for $7.69 million". VentureBeat. December 16, 2019. Retrieved April 25, 2023.
  18. Powell, John. "Animoca, nWay sign deal with WWE". Slam Wrestling.
  19. Cook, Oliver (March 29, 2019). "Formula 1 blockchain game 'F1 Delta Time' in development by Animoca Brands". AYO.news.
  20. Plunkett, Luke (April 4, 2022). "Official Formula 1 NFT Game Shuts Down, Tokens Are Now Practically Worthless". Kotaku. Retrieved April 5, 2022.
  21. "Crypto Firm Animoca Locks in More Funding Even After KKR Backs off". Bloomberg.com. July 12, 2022.
  22. Finzer, Devin (November 9, 2019). "Bringing on additional strategic investors to OpenSea". OpenSea. OpenSea. Retrieved November 29, 2021.
  23. Miller, John (January 29, 2018). "Animoca Brands one of the ASX top performers in 2018". Proactive Investors. Retrieved October 7, 2018.
  24. "MoviePass Completes Seed Financing Round Led by Animoca Brands (EXCLUSIVE)". January 12, 2023.
  25. "Mobile Games Publisher Animoca Raises Funding From Intel, IDG-Accel". Techcrunch. November 15, 2011.
  26. "Animoca Brands Revolutionizing the branded mobile gaming industry". The Silicon Review. Retrieved December 5, 2021.
  27. Karinja, Filip (April 30, 2018). "Animoca Brands records multimillion-dollar revenue stream from Crazy Kings franchise". Small Caps. Retrieved April 25, 2023.
  28. Lee, Zinnia. "Fitness Metaverse: This Tech Company Trades Sweat For Crypto And NFTs". Forbes. Retrieved May 18, 2022.
  29. Tharun, George (August 15, 2018). "Animoca Brands secures investment from renowned Asian financial powerhouse". Proactive.
  30. Abudheen K, Sainul (December 18, 2017). "Animoca Brands to invest US$766K in Artificial Intelligence accelerator Zeroth.ai". e27.
  31. Takahashi, Dean (May 22, 2019). "Animoca Brands raises $2.5 million for The Sandbox blockchain gaming platform". VentureBeat. Retrieved December 5, 2021.
  32. Takahashi, Dean (March 19, 2020). "The Sandbox raises $2 million more to build out blockchain-based game world". VentureBeat. Retrieved December 5, 2021.
  33. Sharma, Deepak (August 26, 2021). "Animoca Brands to list REVV token on OKEx". Proactive.
  34. Chan, Michelle (May 13, 2021). "Hong Kong blockchain gaming group Animoca Brands claims unicorn status". Nikkei Asia.
  35. Sinclair, Sebastian (July 1, 2021). "Animoca Completes Funding Round, Gets an Extra $50M From Coinbase, Samsung". Nasdaq.
  36. Takahashi, Dean (May 13, 2021). "Animoca Brands raises $88 million at $1 billion valuation to capitalize on game NFTs". VentureBeat.
  37. "Animoca Brands completes US$138.88m capital raise with second tranche of US$50m" (Press release).
  38. Takahashi, Dean (October 20, 2021). "Animoca Brands raises $65M at $2.2B valuation from Ubisoft and others". VentureBeat.
  39. Macdonald, Anthony (October 20, 2021). "ASX pariah Animoca Brands worth $2.9b, Sequoia China buys in". The Australian Financial Review.
  40. Hu, Krystal (November 2, 2021). "SoftBank leads $93 MLN investment in NFT gaming firm the Sandbox". Reuters.
  41. Takahashi, Dean (December 2, 2021). "Binance Smart Chain and Animoca Brands launch $200M investment program for blockchain games". VentureBeat.
  42. "F1 Delta Time to cease operations; announces rewards for supporters". Medium (Press release). March 15, 2022. Retrieved March 21, 2022.
  43. Lane, Rick (April 5, 2022). "F1 Delta Time, one of the first major NFT games, has shut down". PC Gamer. Retrieved April 11, 2022.
  44. "22-168MR Animoca Brands Corporation Limited convicted and fined for failing to lodge financial reports". asic.gov.au. Retrieved August 11, 2022.
  45. "Animoca Brands Hits $5.9 Billion Valuation as Crypto Winter Deepens". Forbes.
  46. "Temasek to Lead $100 Million Funding for Crypto Landlord Animoca". Bloomberg.com. August 30, 2022.
  47. "Tech in Asia - Connecting Asia's startup ecosystem".
  48. "Animoca Brands Raises $110 Million from Temasek, GGV and Boyu Capital as It Mulls Possible IPO". Forbes.
  49. Yong, Yimie (October 19, 2022). "BEYOND Expo | Blockchain gaming company Animoca says Web3 space can overturn tech giants' dominance". TechNode Global. Retrieved October 19, 2022.
  50. "ASX game developer Animoca Brands acquires Finland's TicBits for $5.4 million". Australian Financial Review. July 4, 2016. Retrieved April 25, 2023.
  51. "Animoca Brands acquires Sandbox game developer Pixowl for $4.875 million". VentureBeat. August 27, 2018. Retrieved April 25, 2023.
  52. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved April 25, 2023.
  53. Tchetvertakov, George (July 15, 2020). "Animoca Brands to move from lockdown to smackdown via game deal with WWE". Small Caps. Retrieved April 25, 2023.
  54. Sinclair, Brendan. "Eden Games acquired by blockchain company". GamesIndustry.biz. Retrieved April 12, 2022.
  55. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved April 25, 2023.
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