Artlist

Artlist is an Israel-based creative technology company that specializes in royalty-free digital content,[1] and is the owner of several video and image editing platforms.[2]

Artlist Ltd.
TypePrivate Company
IndustryCreative
Technology
Founded2016 (2016)
Founder
  • Ira Belsky
  • Itzik Elbaz
  • Eyal Raz
  • Assaf Ayalon
HeadquartersIsrael
Brands
  • Artlist
  • Motion Array
  • Artgrid
  • FXhome
Websiteartlist.io

History

Artlist was founded in Israel in 2016 by Ira Belsky, Itzik Elbaz, Eyal Raz and Assaf Ayalon[3] as a royalty-free music site called Artlist.io that originally targeted independent filmmakers looking to license music cheaply.[4][5]

The company expanded its catalog with the launch of the Artgrid stock footage platform in 2019[6] and a sound effects subscription service.[7][8]

Elephant Partners made an initial investment in 2018[9] before Artlist raised $48M led by the investment company KKR in February 2020.[10][11] In December 2020 the company acquired the Atlanta-based company Motion Array for $65M.[12] After the Motion Array acquisition, Artlist reportedly had a library of over 800,000 digital assets.[13][14]

In May 2021, Artlist joined the independent music publisher's agency IMPEL.[15] Artlist Original produces original songs for licensing on the Artlist platforms.[16][17]

In 2021, Artlist announced the acquisition of FXhome, a Norwich-based software company that specializes in software and plugins for video and image editing, to become its software division.[18]

Products

Motion Array

Motion Array was founded in 2013 as an all in one subscription platform for digital media assets.[19] The company was acquired by Artlist for $65M in December 2020.[20][21] The acquisition helped the company reach a combined subscriber base of over six million.[22][23]

Artgrid

Artgrid, a platform for licensing stock footage where subscribers are allowed unlimited downloads of stock video assets.[24][25][26][27]

FXhome

FXHome was founded in 2001 as an effort to create Star Wars lightsaber effects for a home movie. The subscription service offers content creators visual effects software.[28][29] FXhome had 6.5 million subscribers when it was acquired by Artlist in 2021.[30][19]

References
  1. Spiro, James (2021-12-13). ""More major companies are making bets on content creators and small influencers"". CTECH - www.calcalistech.com. Retrieved 2022-02-21.
  2. "Digital music provider Artlist raises $48 million led by KKR". Reuters. 2020-06-29. Retrieved 2023-03-13.
  3. "The hottest startups in Tel Aviv". Wired UK. ISSN 1357-0978. Retrieved 2023-03-13.
  4. "Artlist music library out of beta: download an unlimited number of royalty free songs for a flat fee". Newsshooter. 2017-03-27. Retrieved 2021-11-21.
  5. Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here". Los Angeles Times. Retrieved 2023-03-13.
  6. "Artlist plans to reinvent the stock footage game with new Artgrid service offering up to 8K RAW video". DIY Photography. 2019-01-29. Retrieved 2021-11-21.
  7. "Artlist Sound Effects". Newsshooter. 2020-06-30. Retrieved 2021-11-21.
  8. Kahn, Erin (2022-10-13). "10 Best Royalty Free Music Resources For Streamers & YouTubers". ScreenRant. Retrieved 2023-03-13.
  9. Shemer, Simona (2020-06-29). "Israeli Royalty-Free Media Startup Artlist Raises $48M To Grow Digital Stock Offerings". NoCamels. Retrieved 2023-03-13.
  10. Orbach, Meir (2020-06-29). "Artlist announces $48 million in new funding to help grow catalog of content for video creators". CTECH - www.calcalistech.com. Retrieved 2022-02-21.
  11. Lunden, Ingrid (2020-06-29). "Artlist raises $48M led by KKR for its royalty-free music, video and sound effect library". TechCrunch. Retrieved 2023-03-12.
  12. Ravet, Hagar (2020-12-15). "Artlist to add new features with acquisition of Motion Array for $65 million". CTech. Retrieved 2021-11-21.
  13. Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million". Digital Music News. Retrieved 2023-03-14.
  14. "Israel's Artlist acquires American content asset company for $65M". Geektime. 2020-12-16. Retrieved 2023-03-14.
  15. "KKR-backed Artlist joins independent music publishers' agency IMPEL". Music Business Worldwide. 2021-05-25. Retrieved 2022-02-15.
  16. Spiro, James (2021-06-01). "Artlist collaborates with American, European, and Israeli royalty organizations". CTECH - www.calcalistech.com. Retrieved 2023-03-13.
  17. Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here". Los Angeles Times. Retrieved 2023-03-07.
  18. "Artlist acquires video and image software developer FXhome". Israel Hayom. 2021-07-14. Retrieved 2021-11-21.{{cite web}}: CS1 maint: url-status (link)
  19. "Artlist acquires HitFilm and CamTrackAR creator FXhome by Jose Antunes - ProVideo Coalition". 2021-07-14. Retrieved 2023-03-11.
  20. Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million". Digital Music News. Retrieved 2023-03-12.
  21. "Israel's Artlist acquires American content asset company for $65M". Geektime. 2020-12-16. Retrieved 2023-03-13.
  22. Ehlinger, Maija (2020-12-17). "In $65 million deal, Artlist acquires Atlanta-based Motion Array to expand content licensing catalog". Hypepotamus. Retrieved 2023-03-13.
  23. Dorbian, Iris (2020-12-15). "KKR-backed Artlist buys Motion Array for $65m". PE Hub. Retrieved 2023-03-12.
  24. "Artgrid? Is it For Musicians and Music Videos? | CULTR". Retrieved 2023-03-11.
  25. Messieh, Nancy (2017-07-06). "5 Places to Find Excellent Royalty-Free Video Clips". MUO. Retrieved 2023-03-11.
  26. "Artgrid Stock Footage Licensing Platform Now Live". Newsshooter. 2019-04-08. Retrieved 2023-03-11.
  27. "The Best Subscription Services for Content Creators". PCMAG. Retrieved 2023-03-11.
  28. McKnight, Heath. "News roundup: LeftField for KOMODO, Boris FX Continuum and accessories for RED KOMODO". www.redsharknews.com. Retrieved 2023-03-11.
  29. "FXHome by Artlist Rolled Out New Subscription Model & Features - Footage Secrets". 2022-08-03. Retrieved 2023-03-11.
  30. "FX HOME FINDS A NEW HOME, and battles holographic pigeons". OWC RADiO. 2021-10-22. Retrieved 2023-03-11.
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