Ayeni Adekunle

Ayeni Adekunle is a Nigerian entrepreneur, writer, and published author. He is the founder of Black House Media Group, headquartered in Ikeja, Lagos, Nigeria.[1][2]

Ayeni Adekunle
NationalityNigerian
Alma materUniversity of Ibadan
OccupationEntrepreneur
Websiteayenithegreat.ng

Background and early career

Ayeni Adekunle hails from Ondo State, southwestern Nigeria. He had his primary and secondary education in Lagos, and his University education at the University of Ibadan, Ibadan, Oyo State where he bagged a Bachelor of Science (B.Sc) degree in Microbiology.[3][4] After graduating from the University of Ibadan, he joined Encomium Weekly as a showbiz columnist, having had a stint as a feature editor with Hip Hop World Magazine. He then moved to ThisDay, after which he joined The Punch as a columnist in July 2008.[5]

Entrepreneurship

Ayeni Adekunle left The Punch to found Nigeria Entertainment Today (NET), a newspaper and web portal specially dedicated to reportage of entertainment in Nigeria and Africa.[6][7] It has since become an online platform and is branded TheNETng. He is the convener of Nigeria Entertainment Conference NEC Live, "an annual deliberative conference of Nigerian entertainers drawn from all sectors of creative industry, media and economic policymakers which discusses industry development issues."

Ayeni founded Black House Media in 2006 for public relations services. The company has grown into a conglomerate with subsidiaries like: ID Africa, Plaqad, Neusroom, 234Star, NET, Orin,[8] NET Shop and NEC. In 2012, he led a team of software and content developers in [Nigeria] to unveil the BHM App, an app for public relations experts.[9][10][11][12][13]

Awards and honours

Described in Forbes Africa Magazine as "one of the pioneers who led Nigeria into the digital-first strategy era of Marketing Communications",[14] Ayeni was named Nigeria's PR Practitioner of the Year in 2017.[15] The Same year, the Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) named his company, Black House Media, the winner of two awards: — Agency of the Year and Best Agency to Work. His other company, ID Africa, emerged as the Best PR Agency for Use of New Media in 2018,[16] the same year BHM clinched the PR Agency of the Year category at the Brandcom Awards.[17] In 2019, Ayeni Adekunle was named Fellow of the Nigerian Institute of Marketing (NIMN) "in recognition of his contribution to the marketing profession."[18]

References
  1. "Ayeni Adekunle: On a Mission to Redefine PR". ThisDay. 21 July 2019.
  2. "'Why I chose to be a journalist without formal training' -NET newspaper publisher, Ayeni Adekunle". Encomium. 28 February 2012.
  3. "Who Am I?".
  4. Adewole Ajao (11 August 2014). "From Sciences to Publicity". Cre8tiveEntreps. Archived from the original on 2 April 2015. Retrieved 5 March 2015.
  5. "Thenetng/BHM Founder, 'Ayeni The Great' Speaks To Pulse". Pulse. 27 November 2014.
  6. "After 2 years, Adekunle Ayeni, Nigerian Entertainment Today Publisher shares his success story". Olori Supergal. 26 April 2012.
  7. "About Nigerian Entertainment Today Adekunle". NET. 28 February 2012.
  8. Odunayo Eweniyi (22 April 2015). "ORIN, The Music Streaming Service For Nigerian And African Music". TechPoint.
  9. "Ayeni Adekunle's BHM Launches Nigeria's First PR App". SabiNews. 5 August 2014.
  10. Raheem Akingbolu (2 October 2014). "Ayeni: PR is About the Truth Well Told". ThisDay. Archived from the original on 2 April 2015.
  11. "Trending Market". BrandsMart. Archived from the original on 9 March 2015.
  12. "BHM Group Announces The Launch of Pan-African Digital Agency". Connect Nigeria. 2 March 2015.
  13. "BHM Group announces the launch of Pan-African Digital Agency". Encomium. 27 February 2015.
  14. "AFRICA'S GROWING PR AND ADVERTISING INDUSTRIES AND THE TITANS LEADING THE CHARGE" (PDF). Forbes. Retrieved 2 November 2020.
  15. "NIPR awards Ayeni Adekunle, BHM, Zakariyau". Punch. 23 December 2017.
  16. "ID Africa Named Best Digital PR Agency of 2019". TechEconomy. 20 December 2019.
  17. Ugo Onwuaso (3 June 2019). "BHM Emerges PR Agency of The Year 2018 at Brandcom Festival". CommunicationsWeek.
  18. Raheem Akingbolu (12 August 2019). "BHM CEO, Adekunle, Becomes NIMN Fellow". ThisDay.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.