Azerion Group N.V.

Azerion is a Dutch-Turkish venture capital company that sells and publishes digital advertising in online and mobile video games. The company was founded in 2014 by Atilla Aytekin and Umut Akpinar.[2]

Azerion Group N.V.
AZRN
TypePublic
Industry
Founded2014
FoundersAtilla Aytekin
Umut Akpinar
Headquarters
Schiphol-Rijk, The Netherlands
Key people
Atilla Aytekin (CEO)
Umut Akpinar (CEO)
Ben Davey(CFO)
Joost Merks (CIO)
Sebastiaan Moesman (CRO)
Revenue
  • Increase EURЄ308.1 million (2021) + 57.9% vs FY 2020
OwnerPrincipion Holding BV (40%)[1]
Number of employees
1,200 (2022)
Websiteazerion.com

History

Aytekin and Akpinar met at the Turkish student association at TU Delft. In 2004, they founded Triodor Software and Orange Games later the same year before renaming it Azerion.[3] Initially, Azerion focused their efforts on casual gaming development. In 2018, the company added monetization and ad sales to their platforms.

Azerion became a publicly traded company listed on Euronext Amsterdam in February 2022 following a merger with EFIC1, an already publicly traded Special Purpose Acquisition Company (SPAC) .[4] Almost immediately, the value of its shares declined.[5][6] Since this merger, it has dropped from a high of €10,00 to €7,50 as of July 2022, a decline of 25%.[7] Co-founder Atilla Aytekin made an insider purchase of €5 million of the company’s stock in quarter 2 of 2022.[8]

Azerion currently claims to serve more than 500 million unique monthly active users and 400.000 advertisers and has in its portfolio more than 19.000 game titles across 4.800 game portals.[9] Azerion announced its support for the Ukrainian war effort against Russia in March 2022 and made donations to Ukraine 555, an aid campaign based in the Netherlands.[10]

References
  1. "Reports Archive". azerion. Retrieved 2023-05-01.
  2. "Dutch digital gaming & adtech startup Azerion raises €200M to expand its services in Europe | Silicon Canals". 2021-04-26. Retrieved 2022-05-17.
  3. Aytekin, Atilla (2006). Atilla's Dutch Dream (in Dutch). Nieuw Amsterdam. ISBN 9789046801833.
  4. "Dutch-based Azerion to list on Euronext Amsterdam via a SPAC deal; deal values the company at €1.3B | Silicon Canals". 2021-12-13. Retrieved 2022-05-17.
  5. "Azerion NV lists in Amsterdam at $1.2 billion market capitalisation". Reuters. 2022-02-02. Retrieved 2022-05-17.
  6. "Media tech startup Azerion lists on Euronext Amsterdam, ramps up €93 million to grow platform". Tech.eu. 2022-02-02. Retrieved 2022-05-17.
  7. "Azerion Group N.V." Tech.eu. 2022-07-29. Retrieved 2022-07-29.
  8. "Insider Buying: The Azerion Group N.V. (AMS:AZRN) Co-Founder Just Bought 5.1% More Shares". Simply Wall St. 2022-07-29. Retrieved 2022-07-29.
  9. "Azerion and MediaMath launch AAA gaming marketplace with one eye on the Metaverse". Built for this moment, and the next. 2022-01-17. Retrieved 2022-05-17.
  10. "We stand behind a free Ukraine!". Azerion. 2022-07-29. Retrieved 2022-07-29.
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