B'Twin

B’TWIN is a trademarked brand of bicycles as well as bicycle parts and accessories marketed by Decathlon.[1]

A B'TWIN bicycle

The bicycles are produced by several manufacturers in Asia and Europe. In 2010, a small part of the assembly process was relocated to France. From 2008–18, more than 1 million bicycles were produced in Portugal. They also sold bike accessories and parts for budget prices.

In March 2018, Decathlon said it planned to drop the B’Twin name completely [2] Over approximately the following year, the company migrated the B’Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.[3]

At present, the B'Twin brand is used for folding bikes and some bicycle accessories, in addition to the aforementioned children's bikes.[4]

Ranges

B'Twin's product range includes:

  • Kids' city bikes - City bikes designed for children
  • Tilt - Budget folding bikes available in pedal-powered and electric versions


The B'Twin brand formerly encompassed these additional products which have since been turned into separate brands:

  • Riverside/Original - entry-level hybrid bikes
  • Triban - road bikes[5] including some UCI approved models
  • Rockrider - mountain bikes
  • Elops - Classic city bikes pedal or electric models
  • Long distance city bikes - Bikes built for long distance rides, with only pedal-powered versions available
  • ATB bikes - All terrain bikes
  • Nework - active urban bikes

References
  1. "A Brief History of B'TWIN". DecathlonUK. 10 July 2013.
  2. "Decathlon bikes range: Guide to Triban and van Rysel bikes". April 2021.
  3. "Triban's new RC500 and RC520 are UK-friendly and surprisingly cheap".
  4. "Buy Bike Gear and Equipment Online | Decathlon PH". www.decathlon.ph. Retrieved 2022-07-03.
  5. Cycling Weekly http://www.cyclingweekly.com/editors-choice/btwin-triban-540-2-358136
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