Barker (advertising agency)

Barker is a full-service advertising and digital agency based in New York City.[1] The firm specializes in integrated, traditional and interactive marketing. Primary disciplines include Branding, Digital and Traditional Media Planning & Buying, Digital Content Creation, Interactive Development, and Social Media Marketing.

Barker
TypeIntegrated advertising and interactive agency
IndustryAdvertising
Founded2003
HeadquartersNew York City, Financial District, Manhattan
Key people
John Baker
ProductsAdvertising & Branding & Interactive
Number of employees
33
Websitewww.barkernyc.com

History

Founded in 2003 as DZP Marketing Communications, the firm was named to Entrepreneur Magazine’s 2005 “HOT 100” list of new small businesses in America.[2] Client acquisitions in the early years included Atkins Nutritionals, Inc.,[3] eDiets.com [4] and Hastens luxury beds of Sweden.[5] In 2008, the company was renamed Barker, after founder John Barker (advertising executive). Located in Manhattan's SoHo neighborhood for 10 years, the firm moved to the penthouse floor of 30 Broad Street in Lower Manhattan. More recent client acquisitions include Procter and Gamble’s People’s Choice Awards and peopleschoice.com,[6] AETN’s History Channel,[7] IDB Bank of NY,[8] Conjure Cognac,[9][10] Phoenix Capital,[11] NYU Stern School of Business, CMT[12][13] and BEST.[14]

References
  1. "Barker Expands Digital Marketing Capabilities with Acquisition of BrandWire". BusinessWire.com. Business Wire. Retrieved 2014-07-14.
  2. ""Hot 100" The fastest-growing Businesses in America". Entrepreneur magazine.
  3. "ANI Appoints DZP Marketing Communications to Help Reposition Atkins Advantage With New, Compelling Ad Campaign". Lexdon : The Library Business. Archived from the original on 2011-07-13. Retrieved 2010-03-31.
  4. "People and Accounts of Notes". The New York Times. April 2007. Retrieved 2007-04-27.
  5. "Barker/DZP Launches Global Ad Campaign for Hastens". All Business: Business Wire. October 2005. Retrieved 2008-10-18.
  6. "Small agency diary". Advertising Age. June 2008. Retrieved 2008-06-02.
  7. Goetzi, David (April 2009). "Upfront: History Launches Trade Campaign, Targets 'Type H'". Media Post. Archived from the original on 2009-04-05. Retrieved 2009-04-03.
  8. "Accounts on the Move". Media Post.
  9. "Booze 'n' cruise in style, courtesy of Barker/DZP". Real Time Advertising Week. Archived from the original on 2009-09-26.
  10. "Bottle design elevates cognac above category's staid graphics". Shelf Impact. Archived from the original on 2010-02-26.
  11. "People and Accounts of Notes". The New York Times. March 2010. Archived from the original on 18 March 2010. Retrieved 2010-03-12.
  12. "CMT targets media buyers with integrated effort". DMNews. April 2010. Retrieved 2010-04-12.
  13. "CMT Wants to Know Do You Get Country?". AdRants. April 2010.
  14. "Leading Sports and Entertainment Firm Best Selects Barker/DZP for Digital Marketing". Business Week. April 2010. Retrieved 2010-04-13.
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