Bass Pro Shops

In 2011, Bass Pro Shops was sued by The U.S. Equal Employment Opportunity Commission for failure to hire Hispanic and black applicants.[12][13][14] In court filings, Bass Pro Shops denied all of the allegations and in 2014, Bass Pro Shops appealed the lower court's ruling,[15][16][17] but was rejected by the court.[18] In 2016 Bass Pro Shops tried again and The U.S. Equal Employment Opportunity Commission asked the 5th Circuit Court to reject Bass Pro Shops' appeal because Bass Pro Shops engaged in the practice of "reckless indifference" when it came to hiring minorities.[19] In 2017, Bass Pro Shops settled its discrimination lawsuit with the U.S. Equal Employment Opportunity Commission for $10.5 million.[20][21][22] The court noted that any payments Bass Pro Shops made as part of the settlement "should not be construed as an admission of liability."[15] The case was settled by a consent decree, and the court issued no findings on the veracity of the claims of the EEOC.[15] As part of the settlement, Bass Pro Shops agreed to strengthen its diversity hiring and recruiting practices[23] by posting job openings at schools with a significant minority population, participating in job fairs held in communities with large minority populations, posting job openings in publications that have been historically popular with Black and Hispanic audiences, and develop a diversity and inclusion section of its website that lists job opportunities and discusses inclusion efforts.[24][25]

In 2022, Bass Pro was sued for Misrepresentation to honor a lifetime warranty. The suit claims that Bass Pro led the consumer to purchase socks on Bass Pro Shops Marketing which stated, "The last sock you’ll ever need to buy[26][27]."

A young Canadian man wearing Bass Pro Shops merchandise.

Bass Pro Shops and Cabela's operates retail locations in the United States, as well as in Canada.[36] The most common stores are known as Outdoor World stores.[36] The largest store currently is the Pyramid in Memphis, Tennessee.[37] As of January 2023, the company operates 177 Bass Pro Shops and Cabela's stores combined.

Bass Pro Shops owns White River Marine Group which manufactures and distributes boats under the brand names Ranger, Nitro, Triton, Tahoe, Tracker, Sun Tracker, Regency, Mako, and Ascend.

Hatteras Yachts Logo.

On May 20, 2021, the White River Marine Group purchased Hatteras Yachts, a company that specializes in creating yachts and speedboats.[38][39]

Bass Pro's Outdoor World locations contain theming of being in a cypress forest with animal displays, marble flooring portraying rivers with fish outlines, and more wood to represent the forest theme. Some also contain displays on the ceilings, such as a bear trying to cross a broken bridge with a man on the other side.

Bass Pro's Outpost locations contain themes of a modern wooden Outpost, similar to a cabin near a campsite, with less theming in the aisles, with fish, birds, etc., but has more animal displays on walls with foliage.

As the name suggests, this location is decorated with the Stick Marsh theme (many islands, swamps, alligators, etc.) as found in Florida, and suggests being in an everglades-type outpost with tin roofing, broken wooden walls, and many leaves hanging from the ceiling with trees in the middle of the aisles. This location can only be found in the Palm Bay Florida's Bass Pro Shop.[40] At its entrance, it contains many animal statues, an old pickup truck on the ceiling, and many photo collections.

Bass Pro's Sportsman's Center locations contain fewer themes in the store and outside, with a lot more animal displays in the entrance corridor, and more wall-themed displays. Some Sportsman's Centers also contain similar Outdoor World themes.

The White River Outpost location in Branson Landing, Missouri is intended to depict the White River's environment with wooden walls and trees, suggesting that you are in Missouri's Ozark Mountains, and many photo collections.[41]

Bass Pro Shops has been a longtime partner of Richard Childress Racing. During the 2022 NASCAR Cup Series season, they are the primary sponsor for the No. 19 car driven by Martin Truex Jr. and Austin Dillon's No. 3 car, as well as hosting the Bass Pro Shops Night Race at Bristol Motor Speedway. In previous seasons, they have also sponsored Dale Earnhardt, Tony Stewart, Jaime McMurray, Ryan Newman, Ty Dillon, and Daniel Hemric. In the Xfinity Series, Bass Pro Shops was the main sponsor for the No. 9 car driven by Noah Gragson. As of 2023, partially due to Noah Gragson's move to the cup series, Bass Pro Shops now sponsors the No. 8 car driven by Josh Berry.

The NRA National Sporting Arms Museum opened in Springfield's Bass Pro on August 2, 2013. It features sporting artifacts, including some historical firearms from the NRA Museum Collection. The museum also hosts firearms and artwork from the Remington Arms Company factory collection, including engraved Colt revolvers of the American frontier and firearms of U.S. Presidents.[42]