BetVictor

The company was founded by William Chandler who owned Walthamstow Stadium, a greyhound racing track in the London Borough of Waltham Forest in East London, which he opened in 1931.[1] After the death of William Chandler in 1946, the bookmaking business passed to Victor Sr. and Jack. Victor Sr. died suddenly in 1974 and the business passed to Victor Jr., who at the time was working in the hotel industry in Spain.

In 1998, the headquarters was moved to Gibraltar to avoid UK gambling tax.[2] It has been argued this was a cause for Gordon Brown abolishing gambling tax in his 2001 budget.[3]

In 2004, the company was rebranded "VC Bet". Then in late 2008, Chandler chose to revert the name to "Victor Chandler".[4] In 2012, the company rebranded itself again as BetVictor to ensure consistency and recognition across all international markets.[5] In May 2014, businessman and major shareholder of Victor Chandler International, Michael Tabor took over the company.[6]

In September 2021, BetVictor announced its partnership with Quantum Metric. The deal provided BetVictor the ability to use users collected data in order to evolve and develop consumer-centric products.[7]

BetVictor has sponsored several sporting events over the years, most notably in horse racing, with the grade 1 listed Clarence House Chase at Ascot, which was titled as the Victor Chandler Chase from its inauguration in 1989 to 2013. The company also sponsored the Queen Mother Champion Chase during the Cheltenham Festival in 2014, the BetVictor Gold Cup at Cheltenham from 2016–2019,[8] the Fighting Fifth Hurdle at Newcastle in 2018,[9] and had a multi-fixture partnership with Newbury Racecourse consisting of 41 individual races in 2021–2022.[10]

In other sports, BetVictor has sponsored the Welsh Open snooker, the World Matchplay darts, Liverpool F.C.,[11] and Fulham F.C.[12]

In 2020, German newspaper BILD confirmed that it has started a cooperation with BetVictor to launch BildBet.[13] Later in the 2020, BetVictor made an agreement with Parimatch to be their white label provider in the UK.[14] In September 9, 2021, BetVictor announced a partnership with Global Media & Entertainment to relaunch HeartBingo, their UK gaming brand.[15] In August 2022, BetVictor partnered with talkSPORT to launch a new UK sports betting brand, talkSPORT BET.[16]

In February 2022 BetVictor faced a £2 million (€2.4/$2.7 million) regulatory action after the UK Gambling Commission investigation revealed fairness, social responsibility, and anti-money laundering failures.[17] The operator will pay the money as part of a settlement with the Commission, and the settlement money will go to the National Strategy to Reduce Gambling Harms.[18]

In 2023, the UK Advertising Standards Authority investigated a BetVictor Facebook ad featuring images of FC Barcelona players Jordi Alba and Sergio Busquets. They ruled that the advert had breached the code of practice as it was likely to have strong appeal to under-18s.[19]

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