Bev (company)

Bev is a canned wine supplier based in Venice, California.[2] The company is known for being women-owned and run in a male-dominated industry.[3]

For other uses, see Bev.
Bev
TypePrivately held company
IndustryCanned wine
Founded2017 (2017)[1]
FounderAlix Peabody
Headquarters
Venice, California
,
United States
Area served
United States
Key people
Alix Peabody, CEO
Websitedrinkbev.com

The company was founded in 2017 by Alix Peabody.[1]

History

Bev was founded in 2017 by Alix Peabody, who had worked at hedge fund Bridgewater Associates and at a San Francisco tech recruiting company, and was pursuing a MFA in screenwriting at USC.[3][2] Large unexpected health bills led her to start fundraising, by hosting ticketed parties.[3] While hosting, she identified an opportunity in the beverage market for a woman owned business targeting women.[3] Through her connections she got in touch with a supplier of rosé.[4] She cashed out some retirement savings, and began marketing the wine in cans.[3] Initial sales were through viral marketing and online.[5][6] The company eventually signed a distribution deal with wine and spirits distributor Southern Glazer's Wine and Spirits.[6]

In April 2019, San Francisco-based venture capital firm Founders Fund led a $7 million investment round in Bev, its first in an alcohol company.[3] The funds were to be used to expand the company's sales teams as it expanded nationally into retail stores.[3]

In January 2020, Hollywood personalities and investor sisters Erin and Sara Foster announced that Bev was their first investment, citing their desire to invest in female-owned businesses.[7]

In February 2021, the company signed a distribution deal with E & J Gallo Winery to distribute Bev's wines nationally.[5] The deal would allow the wines to be sold in retailers including Target and Bevmo.[2] In June, founder Peabody was recognized by advertising trade publication AdAge as its Creativity Awards Visionary/Founder of the year, for her efforts to redefine the traditional adult beverage industry.[8] Also in 2021, Peabody was named to business publication Inc's Female Founders 100 list.[9]

Products
Bev wine cans

Bev distributes canned wine spritzers marketed to women.[2] The 8.5 oz. brightly colored cans are promoted as 100-calorie, zero-sugar and low-carb.[2] The cans come in six varieties: Gris (California Pinot Grigio), Rosé (California Rose Wine), Glam (Sparkling Rose Wine), Blanc (California Sauvignon Blanc), Noir (California Pinot Noir) and Glitz (Sparking White Wine).[10]

References
  1. "'Made By Chicks' Startup Goes All Out In The Market For Canned Wine". Forbes. February 16, 2021. Retrieved July 29, 2022.
  2. "Check the attitude. There are more reasons than ever to try canned wines". Los Angeles Times. September 19, 2021. Retrieved July 29, 2022.
  3. "Is Silicon Valley Coming For Rosé?". Forbes. April 16, 2019. Retrieved July 29, 2022.
  4. "Founders Fund made its first alcohol investment. Here's how the 28-year old woman who founded the company is trying to change drinking culture for the better". Business Insider. April 17, 2019. Retrieved July 29, 2022.
  5. "Gallo to distribute upstart canned wine brand Bev". Press Democrat. February 19, 2021. Retrieved July 29, 2022.
  6. "I Started a Company to Pay Off the Cost of Freezing My Eggs". Marie Claire. January 23, 2020. Retrieved July 29, 2022.
  7. "Sisters Erin and Sara Foster invest in canned wine maker Bev". Fortune. August 21, 2021. Retrieved July 29, 2022.
  8. "Alix Peabody's female-first canned wine brand 'breaks the glass'". AdAge. June 7, 2021. Retrieved July 29, 2022.
  9. "Inc. Founder Profile - Alix Peabody - Bev". Inc. 2021. Retrieved July 29, 2022.
  10. "I Officially Broke Up With Hard Seltzers For the Summer After Trying Bev". PopSugar. June 11, 2021. Retrieved October 10, 2022.
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