Bon'App

Bon'App, Inc. is a social enterprise in Cambridge, Massachusetts that was founded by Laurent Adamowicz.[1] Bon'App is an open platform that includes applications for Apple mobile devices and Android phones. The Bon'App application is type-and-voice-powered, instantly telling users what is in their food in terms of caloric breakdown, sugar, salt, and "bad fat" (the sum of saturated fat and trans fat). With the official lifting of the U.S. Securities and Exchange Commission's ban on general solicitation on Sept. 23, 2013, Bon'App[2] has officially begun raising capital by offering securities to accredited investors on crowd-funding platform Fundable.

Bon'App, Inc.
TypePrivate
IndustrySoftware, Information Retrieval Services, Consumer Goods Analytics
FoundedMay 15, 2010
FounderLaurent Adamowicz
HeadquartersCambridge, MA

History

The concept of Bon'App emerged in 2009 when Laurent Adamowicz, a serial entrepreneur and former food industry executive, dreamed of a "food-sniffing phone" while writing a thesis on the socio-cultural anthropology of food at Columbia University in New York City. Bon'App, Inc. is a C corporation that was incorporated in Delaware on May 15, 2010. The app's first release came out as a pilot at the end of October 2011.

In 2012, Bon'App was ranked as one of best weightloss apps of 2012 by Healthline.[3] Bon'App was also featured on WGBH as a high-tech health app for dieting.[4] The 5th release of the beta version on iTunes came out in March 2012. Version 2.0 of the Android and iOS app was released on May 4 and June 11, 2012, respectively. This version is redesigned with a simpler and more powerful search function.[5]

In August 2013, Heather Bauer named Bon'App one of the top three fitness apps.[6]

Research

Bon’App has been working with researchers at Pennington Biomedical Research Center in Baton Rouge, LA to help fight teen obesity. A clinical study[7] was realized in two public schools with students using tablets to input their daily food intake. Bon'App was able to monitor food behavior to make healthy eating recommendations. In reference to Bon'App's Project to Help Fight Teen Obesity The Advocate says, "Pennington Biomedical Research Center will work with a Boston startup on a project that could, help prevent and reduce obesity among teens in low-income neighborhoods."[8]

References
  1. "Harvard University Advanced Leadership Initiative | Welcome". Advancedleadership.harvard.edu. Retrieved 2011-08-30.
  2. "Innovative Weight-Loss Solution Provider Bon'App Seeks Accredited Investors". Retrieved 2013-09-23.
  3. Top 10 Best Weight Loss iPhone & Android Apps 2012
  4. high-tech health app for diet
  5. "Bon'App Releases Version 2.0 on Apple and Android App Markets". finance.boston.com. Retrieved 2012-06-18.
  6. "Top 3 Fitness Apps From A Dietitian". Retrieved 2013-08-01.
  7. "Summit 2013" (PDF). Metromorphosis. Metromorphosis. Archived from the original (PDF) on 2 February 2014. Retrieved 28 January 2014.
  8. "BUSINESS BRIEFS". theadvocate.com. Archived from the original on 2013-09-21. Retrieved 2012-07-11.
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