BOD (consulting firm)

BOD is a management consulting firm[1] founded by Saurabh Uboweja[2] in 2008.

BOD
TypeIndependent
IndustryManagement consulting
Founded2008 (2008)
FounderSaurabh Uboweja
HeadquartersNew Delhi
Area served
Worldwide
Key people
Ravi Uboweja (Chairman)
Saurabh Uboweja (CEO)
ProductsManagement consulting
Websitebod.consulting

It started as a strategy led brand consultancy. On 12 July 2018, BOD announced its new positioning as "a management consulting firm marking their rapidly transforming role in client engagements".[3]

Previously working on brand creation and re-branding projects, it now offers three main lines of services to its clients - strategy consulting, implementation management and execution services - marking an expansion of its core offerings.[4] It is also setting up an "in-house research & knowledge desk" which will publish reports that will guide the industry and help its own consulting teams in suggesting credible recommendations.[5]

BOD has worked with "Founders, CXOs and Business Heads" across many sectors, including "Indian and international organisations such as Tata Group, Nokia, Walmart, ICICI Bank, Rivigo Logistics, ReNew Power and Medtronic."[3][2]

In 2016, the firm entered the online education industry, and launched Branding Institute (BI) with 10 international branding experts on board.[6]

Awards
  • November 2022: Transform Awards Asia 2022 for UltraTech Cement in the categories, "Best visual identity from the industrial and basic materials sector" (Gold), "Best use of packaging (other)" (Bronze) and "Best development of a new brand within an existing brand portfolio" (Highly Commended); Pradhanmantri Sangrahalaya (Ministry of Culture, Gov of India) in the categories, "Best visual identity from the public sector" (Silver) and "Best strategic or creative development of a new brand" (Bronze) and Zigly (Cosmo First Limited) in the categories, "Best use of a visual property" (Highly Commended), "Best use of copy style or tone of voice" (Highly Commended) and "Best strategic or creative development of a new brand" (Highly Commended)[7]
  • January 2021: Transform Awards Asia 2020 for Varuna Group in the categories, "Best visual identity from the transport and logistics sector" (Gold) and "Best brand architecture solution" (Gold)[8]
  • 2020: The Best Brand Awards Asia & Oceania for Pragyanam (Best Brand), Varuna Group (Bronze), SunSource (Award of Excellence), Dhanvantari Biosciences (Award of Excellence), Gradeup (Award of Excellence) and Yash Pakka (Award of Excellence)[9]
  • November 2019: Transform Awards Asia-Pacific 2019 for Microlit[10] in the category, "Best visual identity from the engineering and manufacturing sector" (Silver)[11]
  • November 2018: Transform Awards Asia-Pacific 2018 for Excitel[12] in the categories, "Best use of copy style/tone of voice" (Gold), "Best brand development project to reflect changed mission, values or positioning" (Bronze) and "Best visual identity from the technology, media and telecommunications sector" (Bronze)[13]
  • May 2018: The Best Brand Awards for Early Learning Village (Gold 2018) along with Chuk (finalist), Brand India Summit (finalist) and World Sufi Forum (finalist)[14]
  • April 2014: Transform Europe Award 2014 for HIRA Group and Tata Power DDL, respectively in the categories, "Best Brand Consolidation" (Bronze)[15] and "Best external stakeholder relations during a rebrand" (Highly Commended)[16]

References
  1. "Paytm to focus on films, entertainment to boost ticketing business". Livemint. 16 July 2018. Retrieved 19 July 2018.
  2. "Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value". The Economic Times. 6 January 2015. Retrieved 16 August 2016.
  3. "Brands of Desire reorients itself as a management consulting firm focused on building brands". Brand Equity. 12 July 2018. Retrieved 12 July 2018.
  4. "Brands of Desire Unveils New Positioning as Management Consulting Firm Focused on Building Brands". AdAge India. 12 July 2018. Retrieved 13 July 2018.
  5. "Branding Is Not A Marketing Problem; It Is A Business Problem: CEO, Brands Of Desire". Exchange4media.com. 18 July 2018. Retrieved 19 July 2018.
  6. "Brands of Desire to launch Branding Institute with 10 international experts". The Economic Times. 1 July 2016. Retrieved 16 August 2016.
  7. "Transform Asia - The Winners". Transform Magazine. Retrieved 26 December 2022.
  8. "Winners of 2020 Transform Awards Asia announced". 14 January 2021. Archived from the original on 14 January 2021. Retrieved 2 June 2021.
  9. "The Best Brand Awards". Archived from the original on 6 August 2020. Retrieved 2 June 2021.
  10. "Hyderabad showcases newest laboratory technologies". BioSpectrum. 23 September 2019. Retrieved 21 January 2020.
  11. "Winners announced at 2019 Transform Awards Asia-Pacific". Transform Magazine. 27 November 2019. Retrieved 21 January 2020.
  12. "Creativeland Asia Bags Creative Mandate for Excitel Broadband". AdAge India. 17 July 2018. Retrieved 8 December 2018.
  13. "Winners of Transform Awards Asia-Pacific celebrated in Hong Kong". Transform Magazine. 20 November 2018. Retrieved 8 December 2018.
  14. "Gold Medals 2018". The Best Brand Awards. c. 2018. Retrieved 1 May 2018.
  15. "HIRA Group and Brands of Desire win BRONZE at 2014 Transform Awards Europe". afaqs. 9 April 2014. Retrieved 16 August 2016.
  16. "TPDDL wins 'Highly Commended Award for rebranding at Transform Europe - 2014". Hindustan Times. 9 April 2014.
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