Brazil (Communications agency)

Brazil is an independently owned communications agency, with headquarters in central London and offices in Boston and San Francisco.It was founded by Joshua Van Raalte In 2003.

Brazil

Type	Private company
Industry	Public relations
Founded	2003
Headquarters	London, United Kingdom
Key people	Joshua Van Raalte, Founder
Website	agencybrazil.com

Brazil developed the highly controversial campaign for directory enquires company 118 118.[1] This campaign fuelled a UK nationwide debate and eventual law suit involving 1970s long-distance runner David Bedford over the use of his personal image.[2] For its work on the 118 118 campaign, Brazil won Financial Times Campaign of the Year and from Campaign magazine.[3][4] This campaign is regularly referenced in marketing & PR academic textbooks and papers for its planning and integrated approach. [5]

Brazil developed the AXA RoadSafe Schools campaign, a crowdsourcing-based CSR campaign which highlighted the road risks around UK schools.[6] The campaign leveraged data to identify the riskiest roads and raised money from both AXA and the public to make positive change. this was backed by UK MP Nigel Evans. [7] [8] This included more than 50 regions in the UK adopting 20mph safe driving zones. It was subsequently launched in 10 other countries.[9]