Buy Buy Baby

Buy Buy Baby, Inc. (stylized: buybuy BABY) is an American chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 137 stores across the United States.[1]

For the episode of Will & Grace, see Buy, Buy Baby.
Buy Buy Baby
TypeSubsidiary
IndustryRetail
GenreBaby needs
Founded1996 (1996)
FoundersRichard Feinstein
Jeffrey Feinstein
DefunctJune 30 2023
FateChapter 11 bankruptcy
Liquidation
Headquarters
Union, New Jersey
,
U.S.
Number of locations
137 (as of November 26, 2022)[1]
Area served
United States
ProductsBaby products
Servicesregistry and photography plus online ordering
OwnerBed Bath & Beyond
ParentBed Bath & Beyond
(2007–present)
Websitewww.buybuybaby.com

History

The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein, sons of Bed Bath & Beyond co-founder Leonard Feinstein.[2][3][4] The first location opened in Rockville, Maryland, in May 1996.[5] It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007 for $67 million.[2][3][4] Its primary competitor was Babies "R" Us until 2018, when Toys "R" Us, Babies "R" Us' parent, filed for bankruptcy and closed all U.S. locations in 2018.[6][7]

On February 10, 2023, it was revealed that its parent company, Bed Bath & Beyond, intended to shut its Canadian division, closing all stores including Buy Buy Baby locations. According to court documents, the business does not have the "capacity or ability to independently effect a recapitalization or restructuring of the Canadian operations without access to cash and the support".[8]

On April 23, 2023, after failure to pay off stock, declining sales, high debt, and years of struggling, Bed Bath & Beyond officially filed for Chapter 11 bankruptcy protection in the United States.[9] It was later confirmed that all remaining Bed Bath & Beyond and buybuy Baby stores in the U.S. would close unless a buyer was found for the chain.

References
  1. "Bed Bath & Beyond Inc. Reports Fiscal 2022 Third Quarter Results". Bed Bath & Beyond. 2023-01-10. Retrieved 2023-05-02.
  2. "Bed Bath & Beyond Inc. Announces the All Cash Acquisition of buybuy BABY". Bed Bath & Beyond. 2007-03-22. Retrieved 2022-03-15.
  3. Bandell, Brian (2018-09-05). "Co-founders of BuyBuy Baby pay $21M for new mansion in Palm Beach". South Florida Business Journal. Retrieved 2023-01-31.
  4. Euler, Laura (2022-06-21). "Buy Buy Baby Founders Wave Bye-Bye to Gatsbyesque Long Island Estate". Dirt. Retrieved 2023-01-31.
  5. "'Baby Superstore' suffering growing pains". The Daily Journal. Vineland, New Jersey. 1996-05-29 – via Newspapers.com.
  6. Mannes, Tanya (27 April 2012). "Will new baby megastore compete with Babies R Us?". The San Diego Union-Tribune. Retrieved 2022-03-15.
  7. Hirsch, Lauren (2018-06-29). "Toys R Us stores close Friday, leaving behind nostalgia, anger and a chance of revival". CNBC. Retrieved 2022-03-15.
  8. "Bed Bath & Beyond to wind down Canada operations". Reuters. Reuters. 10 February 2023. Retrieved 11 February 2023.
  9. "Bed Bath & Beyond files for bankruptcy protection". CNBC. April 23, 2023. Retrieved April 23, 2023.


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