Insights Association

The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017, with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics for Marketing Research and Data Analytics,[1] a code of business and professional standards.

Insights Association
AbbreviationIA
Formation2017
Merger ofCASRO, Marketing Research Association
HeadquartersWashington, D.C.
Websitewww.insightsassociation.org

See also

References
  1. "IA Code of Standards and Ethics for Marketing Research and Data Analytics | Insights Association". www.insightsassociation.org. Retrieved 2021-07-15.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.