Cena Barhaghi

Cena Barhaghi (born December 13, 1990, in Boulder, Colorado), sometimes known as Lord Wave (stylized as LordWave) or simply Cena, is an American streetwear designer and entrepreneur. He is best known as the co-founder of the streetwear brand Pink Dolphin (stylized as PINK + DOLPHIN), which he founded in 2008 alongside Young L of The Pack.[1]

Cena Barhaghi
Born
Cena Barhaghi

(1990-12-13) December 13, 1990
NationalityAmerican, Iranian
Other namesLordWave
Occupations
  • Designer
  • Entrepreneur
Years active2008-present
Known forCo-founder of Pink Dolphin Clothing

Early life

Cena was raised in the San Francisco Bay Area in Fremont, California, where he attended Mission San Jose High School and San Jose State University.[2]

Career

Cena got his start in graphic design by designing Myspace layouts with a company he started as a freshman in high school.[1] He co-founded the Pink Dolphin clothing brand in 2008 during his senior year in high school[2] with Young L of The Pack. The brand was initially funded by the founders with a little more than $400 in cash and a credit card.[3] He later attended college at San Jose State University while working on building the Pink Dolphin clothing brand.[4] With the money he had saved from his T-shirt profits and a little more from savings, he moved to Los Angeles in 2011 to further expand the brand out of a downtown L.A. warehouse. Barhaghi was still in college at this time and was traveling between San Jose and Los Angeles twice a week to attend classes.[4] He eventually dropped out of college to pursue his passion for design and clothing full time.[1] By 2013, the brand was operating two flagship stores in San Francisco & Los Angeles, carried in 320 stores nationwide, 17 countries around the world and valued at 20 million dollars.[3] The brand has been worn by musicians such as Chris Brown, Wiz Khalifa and Rick Ross.[3]

Cena is self-taught in design and has mentioned in many interviews that he learned how to use graphic design programs solely from internet tutorials.[5]

Recognition

In 2014, he was listed in Los Angeles Business Journal's Twenty in their 20s article for his streetwear style and young entrepreneurial business contributions.[4]

References

  1. "Essentials: Cena of Pink + Dolphin". Hypebeast. 2 December 2013. Retrieved 25 October 2022.
  2. "MSJ Alumni Web Extension". The Smoke Signal. 31 March 2017. Retrieved 14 November 2022.
  3. "High school friends' $20 million 'street wear' brand bursts into S.F." San Francisco Business Times. Retrieved 25 October 2022.
  4. "Twenty In Their 20s: NEIMA KHAILA CENA BARHAGHI". Los Angeles Business Journal. June 2014. Retrieved 25 October 2022.
  5. "Top Influencers: Cena Barhaghi". LA Weekly. 16 April 2019. Retrieved 25 October 2022.
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