Chicas Polar

The name Chicas Polar ("Polar Girls") refers to the models who have worked as image in the advertising campaign by Empresas Polar to promote one of their products in Venezuela: Polar Pilsen beer. The campaign was launched for the first time in 2001 and has since then been renewed every year. The billboards alongside the highways in Caracas and other places in the country are very popular,[1] as well as the calendars with pictures shot in landscapes as Choroni Beach or rivers from la Gran Sabana.Since 2006, the girls are called "Chicas Pilsen" ("Pilsen Girls").