ChuChu TV

ChuChu TV is a network of Indian YouTube channels that creates educational and entertaining content for children. The network is known for its collection of animated 2D and 3D videos that feature traditional nursery rhymes, as well as original children's songs. The content is designed to be engaging and upbeat, targeting children between the ages of 4 and 6.

ChuChu TV
OriginChennai, India
Websitechuchutv.com
YouTube information
Channel
Years active2013–present
GenreEdutainment
Subscribers60.9 million[1]
Total views41.7 billion[1]
100,000 subscribers2014
1,000,000 subscribers2014
10,000,000 subscribers2017
50,000,000 subscribersNot Achieved
Last updated: 07 January 2023

As of 2023, ChuChu TV has over 60 million subscribers, making it the 8th most subscribed YouTube channel in India and the 22nd most subscribed globally.

The network operates 12 other channels, including ChuChu TV Hindi, ChuChu TV Bangla, and ChuChu TV Telugu, which feature translated and re-arranged versions of songs from other ChuChu TV channels, along with ChuChu TV Tamil, where a significant amount of the content is based on Tamil nursery rhymes. Additionally, the network includes ChuChu TV Bedtime Stories and ChuChu TV Surprise Eggs.

Overall, ChuChu TV's content is aimed at providing young children with fun and educational videos that encourage learning and creativity in a safe and age-appropriate online environment.,[2]

History

ChuChu TV's founder, CEO, and director—Vinoth Chandar—posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChu TV Surprise was launched to cater to kids who are 4–6 years old.[3][4] One-third of ChuChu TV's viewers come from the United States and India. ChuChu TV has about 200 employees.[5]

Merchandising

In 2016, ChuChu TV announced a partnership with DreamTheatress for the purpose of licensing and merchandising. The merchandise revolves around categories like toys, games, apparel, homeware, and publishing.[6]

Awards

ChuChu TV has since been awarded Ten YouTube "Silver Play Buttons", for gaining over 100,000 subscribers on its channels, six YouTube "Gold Play Buttons", for its channels crossing over 1,000,000 subscribers, and One "Diamond Play Button", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs".[7][8] The brand has also achieved 'Silver Play Button' for its 9 sub-channels namely: Surprise, Spanish, Portuguese, Funzone, Storytime, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone, and Nursery Rhymes channels received a "Gold Play Button".[9][10]

Apps

ChuChu TV has its AVOD streaming app "ChuChu TV Lite" on the App Store and Google Play. ChuChu TV launched the Pro version of its app on 13 November 2017.[11] "ChuChu TV Pro" is an SVOD app available on the App Store and Google Play which enables users to download and watch videos offline. The ChuChu TV Pro app also has hundreds of learning activities and games for toddlers.

Other platforms

ChuChu TV is also available on Netflix, YouTube Kids, Roku, and Amazon Prime Video in India, USA, and UK.[12][13][14]

References
  1. "About ChuChu TV Nursery Rhymes & Kids Songs". YouTube.
  2. "ChuChu TV Nursery Rhymes & Kids Songs". YouTube. 20 October 2018. Retrieved 20 October 2018.
  3. "ChuChu TV wields rhyme and reason to conquer YouTube". LiveMint. 13 July 2016.
  4. "How to Get One Billion Views on YouTube: Read the Comments and Spend Time With Your Kids". Gadgets 360. NDTV. 28 March 2017.
  5. Madrigal, Alexis (November 2018). "Raised by YouTube". The Atlantic. Retrieved 20 October 2018.
  6. "ChuChu TV's new consumer products biz expects 8 to 10 percent as royalty". Indian Television. 13 October 2016. Retrieved 20 October 2018.
  7. Bharathan, Bijoy (2 August 2017). "Local edutainment channel mulls merchandising route". DT Next. Archived from the original on 29 August 2017. Retrieved 20 October 2018.
  8. Balachandran, Manu (3 August 2017). "An Indian dad turned his daughter's favourite nursery rhymes into a million-dollar business on YouTube". Quartz India. Retrieved 20 October 2017.
  9. Kalyanasundaram, Abinaya (10 November 2017). "Dad corners market on kids' entertainment with 10 million subscribers". New Indian Express. Retrieved 20 October 2018.
  10. Lyer, Sairaj (14 November 2017). "Vinoth Chandar: The sensational YouTube dad behind ChuChu TV's wheels". Sify Finance. Archived from the original on 14 November 2017. Retrieved 20 October 2018.
  11. Horton, James (17 February 2015). "MyChuChu Coloring Book". State of Tech. Retrieved 20 October 2018.
  12. "Amazon Prime Video ties up with kids content creator ChuChu TV". The Hindu Business Line. 14 March 2017. Retrieved 14 March 2017.
  13. "Now, watch ChuChu TV Studios' kids content ad-free exclusively on Amazon Prime". ET Brand Equity. Retrieved 28 February 2017.
  14. "YouTube Kids launched in India, offers safe videos for children". India Today. Retrieved 9 November 2016.
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