Conductor (company)
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which provides SEO and content marketing solutions.[1][2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.[3][4][5]
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Type | Private |
---|---|
Industry | Digital marketing |
Headquarters | New York City, New York |
Website | conductor |
In 2018, it was announced that WeWork would acquire Conductor.[6][7] However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.[8][9][10]
Insight Stream
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies including Deepcrawl, Dragon Metrics, and Google Search Console into a single stream.[11]
The Conductor Foundation
The Conductor Foundation, the philanthropic branch of Conductor, provides annual grants to mission-based organizations that include access to the company's technology and support to enhance their digital marketing efforts.[12][13]
History
Conductor was established by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[14][15]
In 2012, the company achieved the 38th position on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received a $20 million financing.[16][17] Conductor has received recognition as one of the best places to work in the small to medium-sized category in New York state from the Crain organization for 8 consecutive years.
In 2014, the company expanded its operations by opening an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding. Seth Besmertnik is the CEO of the company.
In March 2018, it was announced that WeWork was acquiring Conductor. [18][19]
Later, on December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork. [8][9][20][21]
On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.[22]
References
- Conductor Proves Web Presence Management Is A Real Thing
- Content & SEO technology with proven workflows that guide you to revenue
- Playing to Win: How Gamification Helped Boost This Company's Sales
- Conductor Platform Website
- "Enterprise SEO Platform & Content Marketing Software". Conductor. Retrieved 2021-03-04.
- "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
- WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
- "WeWork Sells Conductor Unit Back to the Founder". Bloomberg.com. 2019-12-12. Archived from the original on 2019-12-12. Retrieved 2019-12-13.
- "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 2019-12-13.
- Besmertnik, Seth (2019-12-12). "From We to Us: A Company of 250+ Co-Founders". www.linkedin.com. Retrieved 2020-11-22.
{{cite web}}
: CS1 maint: url-status (link) - Conductor adds Insight Stream to its Searchlight platform
- The Conductor Foundation Homepage
- The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
- Conductor provides search engine optimization measurement and optimization tools.
- Best Places to Work 2013
- Conductor provides search engine optimization measurement and optimization tools.
- Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
- "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
- WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
- "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
- "SEO Software for Marketing Agency". Retrieved 2021-07-09.
- Southern, Matt G. (February 16, 2022). "Conductor Acquires ContentKing To Offer Real-time SEO Monitoring". Search Engine Journal. Retrieved September 22, 2022.
{{cite web}}
: CS1 maint: url-status (link)