WildBrain CPLG
WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto[2] and Japan.
 | |
| Formerly | Copyright Promotions Licensing Group (1974–2020) |
|---|---|
| Type | Subsidiary |
| CPLG | |
| Founded | March 4, 1974 |
| Headquarters | , England |
| Parent | WildBrain |
| Website | cplg |
 | |
| 1968 | FilmFair is founded |
|---|---|
| 1971 | DIC Audiovisuel is founded |
| 1974 | CPLG is founded |
| 1976 | CINAR and Colossal Pictures are founded |
| 1982 | DIC Enterprises is founded |
| 1984 | Ragdoll Productions is founded |
| 1987 | DIC Audiovisuel closes |
| 1988 | Studio B Productions is founded |
| 1992 | Epitome Pictures is founded |
| 1993 | DIC Enterprises becomes DIC Entertainment |
| 1994 | Wild Brain is founded |
| 1996 | CINAR buys FilmFair's library |
| 1997 | Decode Entertainment is founded |
| 1999 | Wild Brain absorbs Colossal Pictures' employees |
| 2002 | Nerd Corps Entertainment is founded |
| 2004 | Halifax Film Company is founded and CINAR rebrands as Cookie Jar Group |
| 2006 | Decode Entertainment and Halifax Film merge to form DHX Media, DIC Entertainment acquires CPLG, and Ragdoll Productions establishes a joint venture with BBC Worldwide called Ragdoll Worldwide |
| 2007 | DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment |
| 2008 | DIC Entertainment is acquired by, merged, and folded into Cookie Jar Group |
| 2010 | DHX Media buys Wildbrain Entertainment |
| 2011 | Decode Entertainment closes |
| 2012 | DHX Media buys Cookie Jar Group |
| 2013 | DHX Media buys Ragdoll Worldwide |
| 2014 | DHX Media buys Epitome Pictures, Nerd Corps Entertainment, and Echo Bridge Home Entertainment and Cookie Jar Group is merged and folded into DHX itself |
| 2016 | The WildBrain multi-channel network is launched and Studio B Productions merges with Nerd Corps Entertainment to form DHX Studios |
| 2017 | Wildbrain Entertainment closes and DHX Media buys Iconix Brands Entertainment |
| 2018 | Halifax Film becomes Island of Misfits as an independent company by IoM Media Ventures |
| 2019 | Epitome Pictures closes, DHX Media rebrands itself as WildBrain, and the WildBrain multi-channel network becomes WildBrain Spark |
| 2020 | CPLG becomes WildBrain CPLG |
History
Private licensing company (1974–2006)
CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
DIC and Cookie Jar Group Subsidiary (2006–2012)
In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]
DHX Media/WildBrain Subsidiary (2012–present)
In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.
In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.
References
- Hoovers Copyright Promotions Licensing Group, LTD http://www.hoovers.com/The-Copyright-Promotions-Licensing-Group-Ltd/--HD__ysjjkryty,src__global--/free-co-dnb_factsheet.xhtml
- CPLG.com"CPLG: News: CPLG opens office in Canada". Archived from the original on 2009-05-31. Retrieved 2009-04-17. Dec 8, 2008
- Licensing.biz "CPLG signs Elvis" http://www.licensing.biz/news/420/CPLG-signs-Elvis Archived 2011-07-06 at the Wayback Machine
- KidScreen.com "Cookie Jar Filling up and Cutting Back on Overlap" http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg Sept 1, 2008
- Marketwire.com "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008