DMARGE

DMARGE is an independent Australian men's website that delivers breaking news and advice on fitness, mental health,[1] fashion, watches[2] and other areas.[3][4]

DMARGE
IndustryNews
Founded2011
FounderLuc Wiesman
Headquarters
Sydney
,
Australia
Websitewww.dmarge.com

History

DMARGE was founded in 2011, by Luc Wiesman as a digital lifestyle magazine delivering original long-form and advice-based editorials, reviews, and news.[5][6][7]

In 2017, the website launched its print edition titled Shut Up & Take My Money which was distributed in newsagents and in partnership with Virgin Australia through airline lounges across Australia.[8] The magazine was shortlisted as a finalist for Publication of the Year.[9]

In 2018, DMARGE rebranded its print magazine from Shut Up & Take My Money' to DMARGE.[10]

DMARGE launched the first Chinese Australian advertising platform targeting Chinese-speaking consumers living in Australia.[11][12]

In 2021, DMARGE launched its e-commerce shop for rare photography and prints.[13] DMARGE has syndicated its content to The Age,[14] The Sydney Morning Herald,[15] finance magazine, Stockhead [16] and tech magazine, Gizmodo.[17]

In 2023, DMARGE launched the DMARGE Men's Network, a commercial alliance between Australian news websites, Executive Traveller and The Roar.[18]

Awards and recognition

2017 ‘High Commended’ Mumbrella Best Launch/Relaunch of the Year.[19]

2021 ‘High Commended’ Mumbrella Publisher-Led Campaign of the Year.[9]

2021 ‘Winner’ Mumbrella Publishing Company of the Year.[9][20]

2021 ‘Winner’ Mumbrella Branded Content Studio of the Year.[9]

References
  1. Song, Darcy (13 June 2022). "Dmarge study shows what brands need to know about men's mental health". Mumbrella. Retrieved 3 March 2023.
  2. B&T Magazine (14 December 2020). "Breitling Partners With DMARGE to Launch Endurance Pro Challenge". B&T. Retrieved 18 March 2023.
  3. "BMW Australia Partners With D'Marge To Race The Manly Ferry". B&T. 20 May 2019. Retrieved 18 March 2023.
  4. B&T Magazine (16 December 2020). "Pernod Ricard Partners With DMARGE To Launch First Ever Australian Digital Campaign For Martell Cognac". B&T. Retrieved 18 March 2023.
  5. "The Collective launches 25th issue as four separate editions". Mumbrella. 5 September 2015. Retrieved 20 March 2023.
  6. "Leo Burnett boosts digital teams across three markets | Digital". Campaign Asia. Retrieved 23 March 2023.
  7. "Starting a business? Don't ditch the day job". Australian Financial Review. 3 September 2014. Retrieved 23 March 2023.
  8. "D'Marge Founder and Collective Hub Cover Stud Luc Wiesman Launches Print Magazine". Collective Hub. Retrieved 26 February 2023.
  9. Staff, Mumbrella (9 September 2021). "Mumbrella Publish Award winners 2021". Mumbrella. Retrieved 23 March 2023.
  10. "Australian Men's publisher Dmarge undergoes rebrand across web and print". Mumbrella. 4 December 2019. Retrieved 26 February 2023.
  11. "DMARGE Launches Chinese Australian Platform To Help Luxury Brands Bridge Tourism Gap". B&T. 10 February 2021.
  12. "This Aussie magazine is helping retailers access 250,000 customers - Ragtrader". www.ragtrader.com.au. Retrieved 23 March 2023.
  13. "Dmarge launches e-commerce platform The Dmarge Shop". Mumbrella. 17 March 2021. Retrieved 22 March 2023.
  14. Wiesman, Luc (3 December 2013). "The best dressed men in Australia". The Age. Retrieved 26 February 2023.
  15. Brown, Ryan (2 October 2014). "Bloomin' heck! Floral prints are next for men". The Sydney Morning Herald. Retrieved 23 March 2023.
  16. "James Booth, D'Marge, Author at Stockhead". Stockhead. Retrieved 23 March 2023.
  17. "dmarge Archives". Gizmodo Australia. Retrieved 23 March 2023.
  18. Kruimel, Olivia (22 March 2023). "Dmarge partners with Executive Traveller & The Roar to target Aussie men". Mumbrella. Retrieved 26 March 2023.
  19. Francis, Damian (30 August 2017). "Publish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". Mumbrella. Retrieved 26 February 2023.
  20. "Man of Many, DMARGE, Medium Rare, Galah Press among 2021 Mumbrella Publish winners". Targeted Media Services Network. 10 September 2021. Retrieved 23 February 2023.
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