Damernas Värld

Damernas Värld (Swedish: Women's World) is a Swedish language monthly fashion and women's magazine published in Stockholm, Sweden. It is one of the oldest magazines in the country.

Damernas Värld
Categories
  • Women's magazine
  • Fashion magazine
FrequencyMonthly
PublisherBonnier Tidskrifter
Founded1939
First issue1 November 1939 (1939-11-01)
CompanyBonnier
CountrySweden
Based inStockholm
LanguageSwedish
WebsiteDamernas Värld
ISSN0011-5916
OCLC487380359

History and profile

The magazine was started with the name Flitiga Händer (Swedish: Busy Hands) in November 1939.[1][2] In 1940 it was renamed as Damernas Värld with the subtitle Flitiga händer.[2][3] In 1944 the subtitle was removed, and it began to appear with the title Damernas Värld.[2] The magazine is part of Bonnier Group and is published on a monthly basis by Bonnier Tidskrifter.[3]

Gunny Widell and Martina Bonnier served as the editor-in-chief of the magazine.[4][3] Its headquarters is in Stockholm.[1] Although the main focus of the magazine is fashion, it also features articles on health and beauty.[1] Since 1982 the magazine offers the Damernas Värld Guldknappen, an annual award targeting Swedish fashion designers.[5]

In April 2015 Damernas Värld celebrated its seventy-fifth anniversary with a cover featuring the editor-in-chief Martina Bonnier.[3]

Circulation

Damernas Värld reached peak levels of circulation during the 1960s and 1970s.[6] The circulation of the magazine was 102,000 copies in 1999.[7] The magazine had a circulation of 87,300 copies in 2010.[8] Its circulation was 85.000 copies in 2013 and 72,300 copies in 2014.[9][10]

See also

References
  1. "Damernas Värld". Fashion Model Directory. Retrieved 24 May 2015.
  2. Ulrika Kyaga (2017). Swedish fashion 1930–1960: Rethinking the Swedish textile and clothing industry (PhD thesis). Stockholm University. p. 55. ISBN 978-91-7649-924-5.
  3. "Happy 75th, Damernas Värld. Sweden's top fashion magazine celebrates a birthday". Bonnier AB. 21 April 2015. Retrieved 24 May 2015.
  4. "Tidningsmakaren Gunny Widell avliden". Svenska Dagbladet (in Swedish). 23 May 2014. Retrieved 14 January 2017.
  5. "Rika is awarded the Damernas Värld Guldknappen". Rika Magazine. Archived from the original on 30 November 2014. Retrieved 24 May 2015.
  6. Jukka Törrönen (2014). "Women's Responsibilities, Freedoms, and Pleasures". Feminist Media Studies. 14 (4): 640–662. doi:10.1080/14680777.2013.777354. S2CID 142575009.
  7. Patrik Aspers (2012). Markets in Fashion: A phenomenological approach. London; New York: Routledge. p. 208. ISBN 978-1-134-28080-3.
  8. "Damernas Värld" (PDF). Mercury Publicity. November 2011. Retrieved 24 May 2015.
  9. "Damernas Värld". Sveriges Tidskrifter. Archived from the original on 26 March 2015. Retrieved 24 May 2015.
  10. "Filters upplaga rasar". Resume (in Swedish). 20 February 2015. Retrieved 14 September 2016.
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