Danimals

Danimals is an American brand of low-fat drinkable yogurt.[1] Launched by Dannon in 1994, it is decorated with pictures of wild animals and is popular among children and in school lunches.[2]

Danimals
TypePrivate
IndustryDairy products
Founded1994
ProductsYogurt
ParentDannon
Websitehttps://danimals.com

History

Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]

Variations

One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.[4] The same design concept is used in Danimals Squeezables.[3]

In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.[5]

Ingredients and nutrition

Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,[6] accounting for 72 percent of the total calories.[7] Their fruit flavors do not contain any real fruit.[6] As of 2019, their products are Non-GMO Project verified.[8]

References
  1. Hoffman, Ken (2002-07-26). "Danimals skimps on drinkable yogurt". Florida Today. Cocoa, Florida. p. 99. Retrieved 2022-10-30 – via Newspapers.com.
  2. Grant, Tina; Derdak, Thomas, eds. (1996). International Directory of Company Histories. Vol. 14. St. James Press. ISBN 1558623426.
  3. Shaw, Gabbi (2020-07-15). "15 snacks found in every '90s lunchbox". Insider. Retrieved 2022-10-30.
  4. Klara, Robert (2017-10-31). "How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants". Adweek. Archived from the original on 2018-03-07. Retrieved 2022-10-30.
  5. Jones, Ashley (2020-06-17). "The New Danimals Yogurt Is Full Of Probiotics, & It's The Perfect Kid Snack". Romper. Retrieved 2023-01-18.
  6. Strom, Stephanie (2013-05-10). "The Trek to a Yogurt Less Sweet". The New York Times. ISSN 0362-4331. Retrieved 2022-10-30.
  7. Haspel, Tamar (2022-02-24). "Food label translator: What 'less processed' and 'multigrain' actually mean". Washington Post.
  8. Watson, Elaine (2017-07-26). "How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon". FoodNavigator-USA. William Reed. Retrieved 2022-10-30.
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