Discovery Kids (Indian TV channel)

Discovery Kids is an Indian children's television channel owned by Warner Bros. Discovery Asia-Pacific, a division of Warner Bros. Discovery International, which is owned by Warner Bros. Discovery. The channel launched on 7 August 2012.[1]

Discovery Kids
CountryIndia
Broadcast areaIndian subcontinent
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
Picture format576i SDTV
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
ParentThe Cartoon Network, Inc.
Sister channels
History
Launched7 August 2012
Links
Websitedkids.co.in

History
Logo Used By Discovery Kids From 2012 to 2018

Discovery Kids is the first channel in the kids' genre in India by Discovery Networks Asia Pacific launched on 7 August 2012 in English , Hindi , Tamil . Earlier it was the name of an Infotainment and edutainment kids programming block on Discovery Channel India which ran from 2001 to 2005.[2][3]

It is the eighth channel launched by Discovery India.

The initial programming lineup consisted of a mix of animation and live action series under multiple genres such as adventure, mythology, nature, history and science.[4][5]

Discovery India announced plans to revamp the channel in 2018 with new IPs.[6] The revamp began the same day Discovery Jeet launched by removing all existing shows, except for Mister Maker at night and airing ZeeQ's Bandbudh Aur Budbak the whole day.[7]

On 16 February 2018, the channel changed its logo to the current Latin American logo. To expand its reach in the South, a Tamil-language audio track was added again on 24 March 2018, and later a Telugu-language audio track on 1 April 2018.[8][9]

The revamp was ultimately completed on 21 April 2018, the same day as the premiere of Discovery's latest local animation property called Little Singham, based on the original Singham film from 2011. The show launched with 156 episodes and five TV feature films.[10] The English Audio Track was added again in July and was removed on 22 april 2020.kannada and malayalam were added on 19 october 2019

Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.[11] The launch of Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.[12][13]

Programming
Main article: List of programmes broadcast by Discovery Kids (India)

See also

References
  1. "Discovery Networks launches Discovery Kids in India". Livemint. 31 July 2012. Archived from the original on 14 August 2017. Retrieved 4 March 2018.
  2. "Discovery Channel to launch new programming strategy". 3 August 2001. Archived from the original on 15 March 2007. Retrieved 22 December 2017.
  3. "Discovery launches contest to lure in kids". Indian Television Dot Com. 22 August 2002. Archived from the original on 4 November 2021. Retrieved 12 July 2019.
  4. "Discovery Kids tempts children with three India-centric series". 1 August 2012. Archived from the original on 15 September 2017. Retrieved 17 December 2017.
  5. "Discovery Kids expands distribution to Airtel Digital TV". 31 October 2012. Archived from the original on 1 December 2017. Retrieved 17 December 2017.
  6. Ambwani, Meenakshi Verma (4 December 2017). "Discovery India to revamp its kids' channel". The Hindu Business Line. Archived from the original on 18 January 2022. Retrieved 7 December 2017.
  7. "Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak'". www.televisionpost.com. Archived from the original on 22 June 2018. Retrieved 25 March 2018.
  8. "Discovery Kids to now speak Tamil and Telugu". BestMediaInfo. 28 March 2018. Archived from the original on 2 May 2023. Retrieved 9 July 2022.
  9. "Discovery Kids to launch Telugu language feeds - Times of India". The Times of India. Archived from the original on 21 April 2018. Retrieved 20 April 2018.
  10. "Singham's animated miniature avatar to appear on Discovery Kids". www.bestmediaifo.com. Archived from the original on 21 April 2018. Retrieved 20 April 2018.
  11. "Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%". Indian Television Dot Com. 23 February 2018. Archived from the original on 25 March 2018. Retrieved 25 March 2018.
  12. "Discovery Kids soars to 2nd position in kids genre riding on Little Singham". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
  13. "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
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