Dutch Gold

Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.[1] It was launched there in 1995.[2]

For the metal alloy, see Tombac.
Dutch Gold
The '4 for 5' Dutch Gold package
Typepilsner
Alcohol by volume 3.5% ABV

The beer

The beer is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer originally contained 4% alcohol by volume. This was changed in 2022 to 3.5% alcohol by volume in order to align prices with Irelands newly introduced minimum alcohol unit pricing laws. It is described by the distributor as having "a crisp, clean, fresh flavour".[2]

Irish retailing

In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken as of 2007.[3][1] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.

Social and cultural implications

In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[4]

University College Dublin has a Dutch Gold Society that is synonymous on campus with Dutch Gold.[5]

References
  1. "Did you know you can only buy Dutch Gold in Ireland?". The Daily Edge. 30 April 2014. Retrieved 25 May 2015.
  2. "Beer/Cider - Dutch Gold". Comans Wholesale. 2013. Archived from the original on 4 October 2013. Retrieved 25 May 2015.
  3. East European Beers increasing significance Archived 2007-09-29 at the Wayback Machine Drinks Industry News, 8 November 2006
  4. Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
  5. "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005
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