Erewhon Market

Erewhon Market (/ˈɛərwɒn/ AIR-wahn) is an American upscale supermarket chain with eight locations, all in Los Angeles County, California.[2] Erewhon focuses on niche, locally produced, organic foods and offering foods appealing to raw, vegan, keto, kosher, and other alternative diets. It is known for offering products that are often exclusively sold at Erewhon.

Erewhon Market
TypePrivate company
Industry
Founded1966[1]
Headquarters
Los Angeles, California
,
United States
Number of locations
8
Areas served
Los Angeles County, California
Websitewww.erewhonmarket.com
Erewhon Santa Monica

History

Erewhon[3] was founded in Boston in 1966 by Michio and Aveline Kushi.[4][5][6][7] The name "Erewhon" is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon, an anagram of "nowhere", is a utopia in which individuals are responsible for their own health. Still a small chain with just eight stores,[8] the brand has been compared to the early years of Whole Foods Market.[9]

The Erewhon Organic brand was originally a health foods producer with just a single store. In 2011,[10] Tony Antoci bought the company after initially looking into being a Dean & DeLuca franchisee. He serves as CEO.[11][12] Following several years of increasing financial performance, New York–based private equity firm Stripes Group purchased a substantial minority stake in Erewhon in 2019.[11]

In April 2021, Erewhon announced plans to open their first Beverly Hills location in the former Williams-Sonoma space, which is Erewhon's eighth store.[13] The Beverly Hills store opened in August 2022.[14] As of 2023, Erewhon ships nationwide to all 50 states.[15]

Locations

Erewhon is alluded to as "Anavrin" in the Netflix original series You. Protagonist Joe Goldberg works at the store.[21]

Season 25 episode 4 of South Park references Erewhon as part of a running joke.[22]

Erewhon is referenced in the Wallice song "Off the Rails."[23]

Erewhon is referenced by guest star Corbin Bleu in the fourth episode of season three of High School Musical: The Musical: The Series.[24]

See also

References
  1. https://www.erewhonmarket.com/about
  2. Locations
  3. "History of Erewhon - Natural Foods Pioneer in the United States (1966-2011)". SoyInfo Center. Retrieved 4 February 2023.
  4. Martin, Douglas (23 July 2001). "Aveline Kushi, 78, Advocate of Macrobiotic Diet for Health". The New York Times. Retrieved 4 February 2023.
  5. Lewin, Tamar (5 January 2015). "Michio Kushi, Advocate of Natural Foods in the U.S., Dies at 88". The New York Times. Retrieved 4 February 2023.
  6. Berlinger, Max (17 February 2021). "How Erewhon Became L.A.'s Hottest Hangout". The New York Times. Retrieved 4 February 2023.
  7. Barkho, Gabriela (4 January 2022). "How Erewhon Market became the coveted stamp of approval for CPG startups". Modern Retail. Retrieved 4 February 2023.
  8. How Erewhon Became L.A.’s Hottest Hangout: With a little help from celebrities and influencers, the health food store became the place to see and be seen. New York Times, Max Berlinger, 17 February 2021
  9. Erewhon's New Store Calls To Mind Whole Foods' Beginnings Forbes, Phil Lempert, April 11, 2018
  10. Our Story Official website
  11. Organic Grocer Erewhon Eyes Expansion After Private Equity Deal Chloe Sorvino, Forbes, October 7, 2019
  12. Grocer is on a natural growth path Los Angeles Times, Ronald D. White, January 31, 2016
  13. "Erewhon Coming To Beverly Hills To Fill Former Williams-Sonoma Space". What Now Los Angeles. Retrieved 24 June 2021.
  14. Ginsberg, Merle (1 September 2022). "The Well-Heeled Hungry Converge on New Beverly Drive Erewhon". Los Angeles.
  15. "Erewhon". Erewhon. Retrieved 2023-05-01.
  16. Locations Official site
  17. Fear and Loathing at Erewhon, the High-Margin Grocery Store That Might Just Take Over the World Or at least Los Angeles… Los Angeles, Steven Blum, August 19, 2019
  18. Andrea Chang (9 December 2021). "How Erewhon made luxury groceries a lifestyle". Los Angeles Times. Archived from the original on 13 April 2022.
  19. Architecture News (23 March 2023) Erewhon Opens New Location in Culver City
  20. "Organic Grocer Erewhon Coming to Iconic South Lake Avenue Building". Pasadena Now. Retrieved 18 January 2022.
  21. "It Looks Like Anavrin, the Store From 'You' Season 2, Is Totally Based on a Real Grocery Store". Cosmopolitan. 31 December 2019. Retrieved 7 February 2021.
  22. "Back to the Cold War". South Park. Season 25. 2 March 2022. Comedy Central.
  23. Wallice – Off the Rails, retrieved 2022-09-29
  24. "HSMTMTS Season 3 Episode 4 | Disney+". www.disneyplus.com. Retrieved 2023-01-11.
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