Folio (magazine)

Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, is a trade magazine for the magazine industry.[1][2][3][4] The magazine was established in 1972 by Joe Hanson of Hanson Publications, Inc.[5] and became known as "the bible of the magazine publishing industry".[6]

For American University-published Folio literary magazine, see Folio literary magazine.

Folio
CategoriesMagazine publishing
First issue1972
CountryUnited States
Website"The Magazine". Archived from the original on March 3, 2022.

Associated initiatives include The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major America magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer’s guide for publishers.[5] The publishers of Folio also organize the Eddie & Ozzie Awards in recognition of high-quality magazines and induct new members into the Editorial & Design Hall of Fame.[7][8]

As of 2020, it was announced that Folio magazine would cease publication. However, the publisher would continue to support its other industry activities.[9][10]

Overview

The publishing company name is Folio Publishing Corporation. It also produces two special annual editions:

The magazine covers various financial and publishing aspects of the magazine publishing industry.[13] Many stories focus on a particular periodical. Folio is a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.[14]

Awards

Folio gives awards in various categories: The Washington Post's Annie Granatstein received Folio's Top Women in Media 2019 award;[15] The Post and The New York Times received awards in 2020.[16]

References
  1. Philip H. Dougherty (October 3, 1984). "Executives From Folio Acquire Magazine Age". The New York Times.
  2. Dennis F. Herrick (2012). Media Management in the Age of Giants: Business Dynamics of Journalism. ISBN 978-8-1229-01924.
  3. "Advertise in the Yale Alumni Magazine". Yale Alumni Magazine. Andrew Solomon won a 2011 gold Eddie award from Folio: magazine.
  4. Mary H. Munroe (February 2004). "Bibliography (The Academic Publishing Industry: A Story of Merger and Acquisition)".
  5. "Joe Hanson Wins 38th Annual G.D. Crain Award". FOLIO. May 1, 2006. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
  6. "Editor's Notebook". Government Executive. September 1, 1998. Retrieved June 22, 2021.
  7. "The 2019 Magazine of the Year Finalists Announced". FOLIO. September 26, 2019. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
  8. Sukhai, Tabitha (November 1, 2019). "Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala". Archived from the original on March 17, 2021. Retrieved May 5, 2023.
  9. "The untimely and sad deaths of Folio: and Publishing Executive Magazine". What's New In Publishing. Retrieved June 21, 2021.
  10. "Message to Our Folio: Community". FOLIO. July 31, 2020. Archived from the original on April 7, 2022. Retrieved May 5, 2023. Our decision to eliminate regular industry reporting via FOLIO: doesn't mean we are abandoning the FOLIO: community. It only means that we will be serving it in new ways.
  11. Folio 400. ISBN 978-9-9968-74277.
  12. The Folio 400. OCLC 7623562. OCLC Number 7623562
  13. William H. Taft (2015). Encyclopedia of Twentieth Century Journalists. ISBN 978-1-1389-26318. told Folio magazine he was concentrating on "long-term strategy" for Newsweek.
  14. "Trade Publication". Advertising Age. September 15, 2003.
  15. "The Washington Post's Annie Granatstein named ..." The Washington Post. April 3, 2019.
  16. "NYT Mag Wins Big at Virtual National Magazine Awards". Folio. May 28, 2020. Archived from the original on August 21, 2020. Retrieved May 5, 2023.
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