Femmes d'Aujourd'hui

Femmes d'Aujourd'hui (French: Women of Today) is a French-language weekly women's magazine published in Mechelen, Belgium. Founded in 1933, it is one of the oldest magazines in the country and the first Belgian women's magazine.

Femmes d'Aujourd'hui
Editor-in-chiefAnne Daix
CategoriesWomen's magazine
FrequencyWeekly
PublisherSanoma Magazines Belgium
Founded1933
First issue1 April 1933 (1933-04-01)
CompanySanoma
CountryBelgium
Based inMechelen
LanguageFrench
WebsiteFemmes d’Aujourd’hui

History and profile

Femmes d’Aujourd’hui was first published on 1 April 1933, being the first Belgian women's magazine.[1][2] Sanoma is the owner of the magazine.[1] The magazine is published by Sanoma Magazines Belgium on a weekly basis[1][3] and has its headquarters in Mechelen.[4] The weekly was formerly based in Brussels.[5] The magazine is also distributed in France,[6] which started in the 1950s.[7][8]

Femmes d’Aujourd’hui covers various sections for fashion, beauty, health, decoration, tourism, gardening and psychology.[1] After 1960 the weekly began to include romance photos and graphic fiction.[9] At the beginning of the 1970s it featured graphic editions of classical novels such as Jane Austen's Pride and Prejudice.[9] Between 1952 and 1991 the magazine also published the comics by several caricaturists on three pages per week, including Edmond Calvo, Henri Vernes and William Vance.[6]

Annick Poncelet was the editor-in-chief of the magazine whose tenure ended in January 2003 when she resigned from the post.[3] Anouk Van Gestel also served as the editor-in-chief of the weekly,[4] of which the editor-in-chief was Anne Daix in 2015.[1]

The magazine celebrated its 80th anniversary with a special edition published on 28 March 2013.[2][10][11]

Circulation

In 1961 Femmes d’Aujourd’hui had a circulation of 1,122,000 copies in France, and nearly 200,000 copies in Belgium.[6] During the period of 2006-2007 it was the third best-selling women's magazine in Belgium with a circulation of 130,000 copies.[12] The circulation of the magazine was 100,038 copies in 2010 and 95,621 copies in 2011.[13] It fell to 93,516 copies in 2012[13] and to 92,873 copies in 2013.[14] Between July 2013 and June 2014 the circulation of the magazine was 86,434 copies.[1] It sold 84,596 copies in 2014.[15]

See also

References
  1. "Femmes d'Aujourd'hui". Sanoma. 2015. Retrieved 11 April 2015.
  2. Vanessa Matagne (27 March 2013). "Femmes d'Aujourd'hui. 80 ans et pas une ride!". Tuner (in French). Archived from the original on 11 April 2015. Retrieved 11 April 2015.
  3. "A new Editor in Chief for Femmes d' Aujourd'hui". Sanoma. 6 November 2002. Retrieved 11 April 2015.
  4. "Magazines membres. Femmes d'Aujourd'hui". The Ppress (in French). Retrieved 11 April 2015.
  5. Patrick Hermie; Trui Lanckriet; Koen Lansloot; Stef Peeters (2005). "Stop/watch" (PDF). Medialogue. Diegem. Archived from the original (PDF) on 20 November 2015. Retrieved 12 April 2015.
  6. "Femmes d'Aujourd'hui". Pressibus. Retrieved 11 April 2015.
  7. Sandra Reineke (2011). Beauvoir and Her Sisters: The Politics of Women's Bodies in France. Urbana; Chicago; Springfield: University of Illinois Press. p. 40. ISBN 978-0-252-09322-7.
  8. Kristin Ross (1996). Fast Cars, Clean Bodies: Decolonization and the Reordering of French Culture. Cambridge, MA; London: MIT Press. p. 78. ISBN 978-0-262-68091-2.
  9. David Coward, ed. (2008). A History of French Literature: From Chanson de geste to Cinema. Malden, MA: Blackwell Publishing. p. 521. ISBN 978-0-470-75195-4.
  10. "80 ans: Bon anniversaire Femmes d'Aujourd'hui". Nostalgie (in French). Retrieved 11 April 2015.
  11. "Fetez les 80 ans de Femmes d'Aujourd'hui a Disneyland Paris". Moustique (in French). 27 March 2013. Retrieved 11 April 2015.
  12. Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 11 April 2015.
  13. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 11 April 2015.
  14. "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Archived from the original (PDF) on 29 November 2014. Retrieved 1 May 2014.
  15. "Femmes d'Aujourd'hui" (PDF). Sanoma. 2015. Archived from the original (PDF) on 11 April 2015. Retrieved 11 April 2015.
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