Foodbeast

Foodbeast (stylized in all caps) is a food and drink publication[1] and influencer network company headquartered in Santa Ana, California. [2]

Foodbeast
Type of site
Food news
Available inEnglish
HeadquartersSanta Ana, California, United States
Created byElie Ayrouth
URLfoodbeast.com
CommercialYes
Launched2008 (2008)

History

Founded by Elie Ayrouth in 2008,[3] Foodbeast staff was featured on the MTV2 show "Jobs That Don't Suck" hosted by Andrew Schulz. Their episode showed founders Elie Ayrouth, Rudy Chaney as they opened food packages and visited the Taco Bell test kitchen.[4]

Food Festivals

In the summer of 2019, Foodbeast held the Nood Beach food festival. The festival, hosted in Huntington Beach, featured noodle vendors and music headliners Snoop Dogg, E-40, and Dash Berlin.[5]

Foodbeast 'Dream Machine'

On February 28, 2019, Foodbeast released a social media vending machine in collaboration with Nissin Foods USA. [6]

Foodbeast released two machines, one in a mall in Las Vegas, and another in Los Angeles. “We’re hoping this machine allows for the democratization of the Instagram influencer experience,” Chaney told US Magazine. [7]

Controversy

In-N-Out 'Monkey Style' Burger

On June 28, 2013, a video was uploaded to Foodbeast.com's YouTube channel entitled "Ordering a Monkey Style Burger from In-N-Out."

The video depicted Ayrouth in an In-N-Out drive-thru ordering what he claims is a "Monkey Style" burger, a hamburger topped with the chain's Animal Style fries (cheese, grilled onions and spread). Playing off In-N-Out fandom, the video and subsequent screenshots quickly made their way across the web, with major news outlets scrutinizing every frame of the video.[8] What resulted was waves of interested patrons ordering their burger 'Monkey Style' to no avail.[9]

"There is no such thing," Carl Van Fleet, a vice president at In-N-Out Burger, said in a statement. "It seems to be a story that originated somewhere in cyberspace. For a variety of reasons, we're unable to prepare burgers in the manner that a few websites have described as 'monkey style.' " [9]

CBS covered the story in a late-night piece, with their KCAL9 team asking Ayrouth "if he tried to create a hoax by simply putting an order of fries on top of a burger." KCAL9 states that he did not respond to the questioning.[10]

References
  1. "[OP-Ed] Taking on the #KTownSpicyChallenge". koogle.tv.
  2. "Nissin Cup Noodles taps Instagram, vending machines for marketing effort". koogle.tv. 7 March 2019.
  3. "About Us FOODBEAST". www.foodbeast.com. Retrieved 2023-02-21.
  4. "Anchor - The easiest way to make a podcast". Anchor. Retrieved 2023-02-21.
  5. "Jeffrey Sutorius and Snoop Dogg Headline Foodbeast's Nood Beach Food and Music Festival". Your EDM. 30 August 2019. Retrieved 30 August 2019.
  6. "Noodles vending machine in Las Vegas uses Instagram as currency". Review Journal. 4 March 2019. Retrieved 4 March 2019.
  7. "This New Cup Noodles Machine Uses Instagram as Currency: Here's How It Works". Review Journal. 4 March 2019. Retrieved 4 March 2019.
  8. John, Arit (2 July 2013). "The False Origins of In-N-Out's Fake Monkey Style Burger". The Atlantic Wire. Retrieved 19 November 2013.
  9. Harris, Jenn (3 July 2013). "In-N-Out 'monkey style' burger doesn't officially exist? Do it anyway!". Los Angeles Times. Retrieved 19 November 2013.
  10. "In-N-Out's 'Monkey Style' Burger Too Good to be True". KCAL9. 1 July 2013. Retrieved 19 November 2013.
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