GU (retailer)

G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (as of May 31, 2022) across the country.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由, free), meaning free from high cost clothing. Its signature product is a pair of jeans, which costs 990 yen. As of February 2023 there are 455 locations.[2]

For other uses, see GU.
G.U. Co., Ltd.
株式会社ジーユー
TypeKK
IndustryFashion retail
FoundedFebruary 21, 1973 (1973-02-21)
Headquarters
Minato, Tokyo
,
Japan
Number of locations
422
ParentFast Retailing
Websitegu-global.com

History

GU opened its first shop in China in October 2006 as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop in Shanghai.[3] In 2018, G.U. opened its first store in South Korea.[4][5] In 2022, G.U. opened its first store in the United States at New York City.[6][7]

References
  1. "Company Introduction". Fast Retailing. 2022-08-04. Retrieved 2022-09-11.
  2. "GU | FAST RETAILING CO., LTD". www.fastretailing.com. Retrieved 8 May 2023.
  3. "About GU". Fast Retailing. Retrieved 2022-09-11.
  4. "Japanese casual wear retailer G.U. to open first store in South Korea". The Japan Times Online. 2018-07-23. ISSN 0447-5763. Retrieved 2018-08-03.
  5. NEWS, KYODO. "Japanese casual wear retailer G.U. to advance into South Korea". Kyodo News+. Retrieved 2018-08-03.
  6. "Uniqlo Sibling GU Opens First U.S. Store in SoHo". Women's Wear Dailey. Retrieved 2022-12-21.
  7. Silbert, Jake. "UNIQLO'S FASTER-FASHION BRAND, GU, FINALLY DEBUTS OVERSEAS". High Snobiety. Titel Media GmbH. Retrieved 8 May 2023.


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