Gamefam

Gamefam is an American video game publisher and is the first professional company to utilize Roblox as a video game development platform.[1]

Gamefam
TypePrivate
IndustryVideo games
Founded2019 (2019)[1]
Founder
  • Joe Ferencz
Headquarters,
Key people
  • Joe Ferencz (CEO)
ProductsVideo games
BrandsRoMonitor
Number of employees
250+ (January 2023)[2]
SubsidiariesSilicon Digital
WebsiteGamefam.com

History

Gamefam was founded in 2019 in Los Angeles, California, United States by Joe Ferencz, the current CEO. Ferencz was originally involved with bringing Hot Wheels into the Forza series and Rocket League, and while doing so, he was observing Roblox's success as a free-to-play video game platform.[3] Explaining his reason for founding Gamefam, Ferencz told TechCrunchRoblox truly is the Metaverse for this younger generation. What that means is that each game needs to have a very distinctive and attractive immersion to it, in a way that mobile free-to-play doesn’t."[1] The company is described by Ferencz as the “first and only fully-dedicated, professional game publishing company on Roblox.”[4]

In November 2020, Gamefam partnered with Mattel to develop Hot Wheels Open World on Roblox, which is a Hot Wheels-themed open world racing game.[5][6]

In October 2021, Gamefam partnered with WowWee to create toys for their popular Roblox game Twilight Daycare.[7]

In November 2021, Gamefam announced in an interview with Forbes partnered with WildBrain to start integrating various brands into their portfolio of Roblox titles.[8]

In March 2022, Gamefam announced they have raised $25 million in its Series A funding round, which was led by Konvoy Ventures and participated in by Play Ventures, Makers Fund, Bessemer Venture Partners and Galaxy Interactive.[2]

In the same month, Gamefam also partnered with Sega to develop Sonic Speed Simulator on Roblox, which is a Sonic-themed game.[9] The game peaked at over 350,000 concurrent users with overall positive feedback.

Accusations of mistreatment of employees

In December 2022, former employees accused Gamefam of crunching their employees while underpaying them, as well as laying some off without much warning, which was against the contract. Gamefam has released a statement denying this.[10][11] In April 2023, Gamefam settled with a programmer after he had filed a complaint to the National Labor Relations Board alleging that the company had violated the National Labor Relations Act by threatening retaliation against employees that spoke with coworkers about their salaries.[12]

Games

Gamefam's current games include:[13]

References

  1. Ha, Anthony (March 11, 2021). "Gamefam aims to be the first big gaming company built on Roblox". TechCrunch. Retrieved September 23, 2021.
  2. Holt, Kris (March 23, 2022). "Gamefam, Publisher Of Hit Roblox Games Like Twilight Daycare, Raises $25 Million In Its Series A Round". Forbes. Retrieved March 23, 2022.
  3. Grubb, Jeff (April 5, 2021). "Roblox is so lucrative that it has attracted professional studios like Gamefam". VentureBeat. Retrieved September 23, 2021.
  4. Obedkov, Evgeny (April 7, 2021). "Gamefam is publisher that helps Roblox developers generate six-figure revenues". Game World Observer. Retrieved September 23, 2021.
  5. "Mattel, Gamefam Team for Roblox Hot Wheels Game". License Global. November 19, 2020. Retrieved September 23, 2021.
  6. Maier, Erik (November 20, 2020). "Gaming Roundup | Hot Wheels built a game inside of a different game". Autoblog. Retrieved September 23, 2021.
  7. "WowWee and Gamefam Announce Partnership Geared at Bringing the Metaverse to the Doll Aisle". Yahoo Finance. October 14, 2021. Retrieved October 29, 2021.
  8. "Kid-Vid Power WildBrain Spark To Handle Ad Sales For Gamefam Titles On Roblox". Forbes. November 8, 2021. Retrieved November 12, 2021.
  9. "Gamefam Studios twitter announces partnership with Sega". Twitter. April 13, 2022. Retrieved April 13, 2022.
  10. Bevan, Rhiannon (December 12, 2022). "Sonic Speed Simulator Devs Accused Of Crunching And Underpaying Staff". TheGamer. Valnet Inc. Retrieved December 12, 2022.
  11. Coulson, Josh (December 13, 2022). "More Developers Speak Out Against Roblox Sonic Speed Simulator Developer Gamefam". TheGamer. Valnet Inc. Retrieved December 13, 2022.
  12. Carpenter, Nicole (April 11, 2023). "Sonic the Hedgehog Roblox game studio can't stop its workers from discussing pay". Polygon. Vox Media. Retrieved April 11, 2023.
  13. "Games". Gamefam. Retrieved March 18, 2022.
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