Gamma Alpha Chi

Gamma Alpha Chi (ΓΑΧ) was a professional advertising fraternity for women founded in 1920.[1]

Gamma Alpha Chi
ΓΑΧ
FoundedFebruary 9, 1920 (1920-02-09)
University of Missouri, Columbia, MO
TypeProfessional
AffiliationIndependent
EmphasisAdvertising, women's
ScopeNational (US)
MottoTruth and Service
Colors  Gold and   Brown
SymbolGolden pen, star
FlowerYellow Rose
Chapters52 established
Members8,500 (1967) lifetime
Merged withAlpha Delta Sigma (1971)
Later, absorbed byAmerican Advertising Federation (1973)

History

Gamma Alpha Chi was formed on February 9, 1920 at the University of Missouri[2] Founding members include Ruth Prather, Beatrice Watts, Ella Wyatt, Alfreda Halligan, Elizabeth Atteberry, Allene Richardson,. Mary McKee, May Miller, Ruth Taylor, Rowena Reed, Selma Stein, Lulu Crum, Lucille Gross, Frances Chapman, Betty Etter, Mildred Roetzel, Christine Hood and Christine Gabriel.[3]

On November 2, 1971 it merged with Alpha Delta Sigma, a professional advertising men's fraternity, also formed at the University of Missouri.[1]

By 1973, now a combined professional advertising fraternity for men and women, ΑΔΣ would go on to merge its chapters into the American Advertising Federation, to become AAF's collegiate outreach and national honor society branch.

Insignia and traditions

  • The colors of Gamma Alpha Chi were gold and brown[4]
  • The pin was a shield, with a fountain pen at a diagonal behind the shield. Originally the pen had been on the horizontal axis, but some time after 1928 was changed to a diagonal. Symbols also included a star, and an image of the Western Hemisphere behind the letters, rendered in gold, on a black field.
  • The flower of Gamma Alpha Chi was the Yellow Rose.[5]

Chapters

Chapters of Gamma Alpha Chi included

References

  1. William Raimond Baird (1977). Baird's Manual of American College Fraternities (19th ed.). Baird's Manual Foundation, Incorporated. p. 817.
  2. "University of Nebraska-Lincoln Yearbook 1928: Image 371". Transcribe UNL. Retrieved 2019-08-05.
  3. Billy I. Ross; Anne Cunningham Osborne; Jef I. Richards; Alan D. Fletcher (2006). Advertising Education: Yesterday--today--tomorrow. Advertising Education Publications.
  4. Anson, Jack L.; Marchenasi, Robert F., eds. (1991) [1879]. Baird's Manual of American Fraternities (20th ed.). Indianapolis, IN: Baird's Manual Foundation, Inc. p. VIII-40-41. ISBN 978-0963715906.
  5. The Savitar. E. W. Stephens. 1924. p. 370.
  6. Twenty years of education for journalism
  7. Syracuse University Yearbook - The Onondagan - 1952 p100
  8. Butler University Yearbook - The Drift - 1949 p 130
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