Gen-Z for Change

Gen-Z for Change, formerly called TikTok for Biden, is an American non-profit advocacy organization founded in 2020 that uses social media to promote civil discourse and political action among members of Generation Z. It consists of a core team of 15–20 people and a coalition of over 500 content creators and activists, and partners with influencers, activists and celebrities to produce multimedia content. Its advocacy addresses a wide range of topics such as COVID-19, climate change, systemic inequity, foreign policy, voting rights, and LGBTQIA+ issues. Collectively, Gen-Z for Change's members have 540 million followers and receive 1.5 billion monthly views on social media.[1][2]

Gen-Z for Change
FormationOctober 2020 (October 2020)
FounderAidan Kohn-Murphy
TypeNonprofit
87-2835389
Legal statusNon-profit advocacy organization; 501(c)(4)
Location
MethodsSocial media, Digital Organizing, Activism
Membership
500+
Acting Executive Director
Elise Joshi
Staff
15–20
Websitehttps://genzforchange.org/
Formerly called
TikTok for Biden

Gen-Z for Change has received significant news coverage for its activities, including a one-hour briefing with the White House for 30 prominent TikTok content creators about the United States’ strategic goals regarding the war in Ukraine (which was parodied by Saturday Night Live),[3][4] protests against companies such as Starbucks and Kroger for anti-union firings,[5] and abortion-rights advocacy following the U.S. Supreme Court's decision to overturn Roe v. Wade in June 2022. Olivia Julianna, one of Gen-Z for Change's political strategists, raised more than $2 million in donations to abortion funds across the country through the organization after U.S. Representative Matt Gaetz ridiculed her appearance in July 2022.[6][7]

History

The organization's account on TikTok was created in October 2020 under the name TikTok for Biden, to support Joe Biden during the 2020 presidential election in the United States.[8] The organization was renamed Gen-Z for Change in January 2021.[9]

In early March 2022, the Presidency of Joe Biden enlisted Gen-Z for Change to help organize a briefing between senior administration officials and prominent social media influencers about the Russo-Ukrainian War.[9] The briefing was leaked to The Washington Post, which later inspired a sketch on NBC's comedy show Saturday Night Live.[10][11] Prior to that, Gen-Z for Change partnered with the White House and United States Department of Health and Human Services to combat COVID-19 misinformation and promote vaccination efforts.[12] Although the organization has regularly criticized the Biden Administration, some have worried about their close ties to each other.[9]

See also

Members and associates

See also

References
  1. "Gen-Z for Change - About Us". 2022-02-07. Retrieved 2022-08-06.
  2. Latu, Dan (2021-11-10). "They started making TikToks for Joe Biden. Now Gen Z For Change wants to wield real political clout". The Daily Dot. Retrieved 2022-08-06.
  3. Lorenz, Taylor (11 March 2022). "The White House is briefing TikTok stars about the war in Ukraine". The Washington Post. ISSN 0190-8286. Retrieved 2022-08-05.
  4. Itzkoff, Dave (2022-03-13). "On 'S.N.L.,' President Biden Seeks Help From TikTok Influencers". The New York Times. ISSN 0362-4331. Retrieved 2022-08-06.
  5. Harrington, Caitlin. "A TikTok Army Is Coming for Union Busters". Wired. ISSN 1059-1028. Retrieved 2022-08-06.
  6. Latifi, Fortesa (2022-08-03). "Olivia Julianna on Gen Z for Change, Fundraising Off Matt Gaetz, and Texas Politics". Teen Vogue. Retrieved 2022-08-06.
  7. Jones, Dustin (2022-07-28). "A Texas teen raises over $700,000 for abortions after Rep. Matt Gaetz mocked her". NPR. Retrieved 2022-08-06.
  8. "200+ TikTokers Team Up on 'TikTok for Biden' Account". PAPER. 2020-10-09. Retrieved 2022-08-12.
  9. Ward, Ian. "Inside the Progressive Movement's TikTok Army". POLITICO. Retrieved 2022-04-07.
  10. Lorenz, Taylor (2022-03-11). "The White House is briefing TikTok stars about the war in Ukraine". The Washington Post. Retrieved 2022-04-07.
  11. Andrews, Travis (March 13, 2022). "SNL imagines the Biden administration's meeting with TikTok stars for help with Ukraine effort". The Washington Post. Retrieved April 5, 2022.{{cite news}}: CS1 maint: url-status (link)
  12. "Teen social media stars in uphill battle against COVID-19 vaccine misinformation". ABC News. Retrieved 2022-04-07.
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