GunBroker.com

GunBroker.com is an auction website based in Atlanta, Georgia, United States, specializing in the sale of firearms and related items.

GunBroker.com
Type of site
Shopping / Auctions / Specialty
Available inEnglish
PresidentJared Smith
CEOFred Wagenhals
URLwww.gunbroker.com
CommercialYes
RegistrationOptional
Users7.7 million
Launched19 February 1999 (1999-02-19)
Current statusActive

History

Established in 1999, GunBroker.com is the world's largest online marketplace for firearms, ammo, and accessories.[1] GunBroker.com does not sell firearms, but facilitates transactions by bringing buyers and sellers together. Third-party sellers list items on the site, and every buyer or seller must be legally permitted to own firearms. Ownership policies and regulations are followed using licensed firearms dealers (FFLs) as transfer agents.[2]

GunBroker.com was founded by Steven F. Urvan[3] shortly after eBay changed its policies, prohibiting the auction of firearms and firearm parts (such as barrels, magazines, and trigger assemblies, essentially any part involved in the firing of a gun). In 2008, Hitwise, a website measurement service, ranked GunBroker.com third in the United States' "Shopping and Classifieds—Auctions" category, exceeded only by eBay and eBay Motors.[4]

On February 11, 2021, AMMO, Inc. executed a letter of intent to acquire GunBroker.com, and on May 3, 2021, announced the successful closing of their acquisition.[5][6] On January 3, 2023, now-parent company AMMO, Inc. appointed Jared Smith as the company's Chief Operating Officer & President.[7][8] Fred Wagenhals is Chairman/CEO of GunBroker.com via AMMO, Inc.[9][10][11]

Operations

An Inc. Top 5000 company,[12] GunBroker.com is also in the top 400 of all websites as rated by Quantcast.[13] It is the web's largest hunting and sport shooting auction site. The site averages 1,000,000 listings for firearms, parts, and accessories at any given time.[14]

GunBroker.com has over six million registered users and averages seven million site visitors per month.[15] The site first reached $1 billion in cumulative merchandise sales 10 years after launch and reached $2 billion in cumulative merchandise sales on November 10, 2012.[16] GunBroker.com has sometimes been used to study trends in firearm sales.[17]

Mobile

In May 2014, the site announced the addition of an iOS based mobile device application for the Apple iPhone.[18] This joined the site's other mobile offerings of an Android-based application and a mobile device version of the site.[19] The iOS application was removed by Apple from the Apple Store in 2018.[20]

NASCAR sponsorship
2012 NASCAR truck with GunBroker.com decals

GunBroker.com has been a sponsor for various NASCAR teams since 2005. GunBroker.com was the primary sponsor of NASCAR Camping World Truck Series driver Jason White,[21] driver of the No. 23 Truck from 2008-2012.[22] In 2013, GunBroker.com sponsored Joey Coulter in select Camping World Truck Series races.[23]

References
  1. "Top 10 gunbroker.com Competitors - similarweb". similarweb.com. Retrieved 2023-04-19.
  2. "Gunbroker.com Homepage". Gunbroker.com. Retrieved 2017-03-13.
  3. "Apps - Access My Library - Gale". Access My Library. Retrieved 2017-03-13.
  4. "GunBroker.com Observes 10th Anniversary". Prweb.com. 2009-03-20. Retrieved 2017-03-13.
  5. vwelch (2021-05-03). "AMMO, Inc. Announces Closing of Acquisition of GunBroker.com • Ammo Inc". Ammo Inc. Retrieved 2023-04-02.
  6. Inc, AMMO (2021-02-11). "AMMO, Inc. Executes Letter of Intent to Acquire GunBroker.com". GlobeNewswire News Room. Retrieved 2023-04-02. {{cite web}}: |last= has generic name (help)
  7. "GunBroker.com Owner AMMO Appoints Jared Smith As Operations Head". Benzinga. Retrieved 20 April 2023.
  8. "AMMO, Inc. Announces Jared Smith as its New Chief Operating Officer/President". GlobeNewswire. Retrieved 20 April 2023.
  9. "AMMO Inc. - Governance - Executive Management". AMMO Incorporated. Retrieved 20 April 2023.
  10. "Fred W Wagenhals Chairman/CEO, Ammo Inc". Bloomberg. Retrieved 20 April 2023.
  11. "AMMO, Inc. Chairman & CEO, Fred Wagenhals, Provides Corporate Update In Letter To Shareholders". Benzinga. Retrieved 20 April 2023.
  12. "GunBroker.com - Kennesaw, GA". www.inc.com. Archived from the original on 26 January 2013. Retrieved 2 February 2022.
  13. "Gunbroker.com Traffic and Demographic Statistics by Quantcast". Quantcast.com. 2016-10-19. Retrieved 2017-03-13.
  14. "GunBroker.com Benefits From Changes to eBay(R) Firearms Auction Policy. - Free Online Library". Thefreelibrary.com. Retrieved 2017-03-13.
  15. "GunBroker.com Records 22.7% Cyber Monday Sales Gain". The Outdoor Wire. 2012-11-30. Retrieved 2017-03-13.
  16. "GunBroker.com Hits the $2 Billion in Sales Mark in Record Time". PR.com. Retrieved 2017-03-13.
  17. "6 Ways To Save Big On Your Next Gunbroker Gun Buy". Gun Digest.
  18. "Gunbroker.com iPhone App". American Rifleman. 162 (5): 37. May 2014.
  19. "Where can I get the iOS, iPhone, Android App or Mobile Web Site for GunBroker.com?". Gunbroker.com. Retrieved 29 April 2014.
  20. "Mobile Apps/Mobile Site Use". GunBroker.com. Retrieved 2021-02-20.
  21. "TruckSeries.com". TruckSeries.com. Retrieved 2017-03-13.
  22. "TruckSeries.com". TruckSeries.com. Retrieved 2017-03-13.
  23. "??". Catchfence.com. Retrieved 2017-03-13.
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