Hard Yakka

Hard Yakka is an Australian clothing company. It was founded in Brunswick, Victoria in 1935 as D. K. Laidlaw & Sons Pty Ltd, but later adopted the brand name Hard Yakka. Yakka is Australian slang for work, recorded, with various spellings, as early as 1840 and in the Bulletin, in 1892

More recently, it has been claimed “Yakka” is loanword from the Yagara language of southern Queensland (yaga "work") that had entered Australian English in the late 19th century.[1] but a more similar term, “Yakka” was also known with origins in India and Sri Lanka.

The company is one of the largest suppliers of work wear in the southern hemisphere, providing a large range of products. Since its inception, the company has expanded its work wear ranges to include Foundations, Legends, Koolgear, Protect FR and 3056: Born in Brunswick. The company also supplies a range of accessories and safety footwear.

Hard Yakka was acquired by Pacific Brands in 2007, and then later it was acquired by Wesfarmers as part of the Workwear Group in 2014 along with KingGee and Stubbies workwear.[2] Hard Yakka was the outfitter of the 2006 Melbourne Commonwealth Games and the 2018 Gold Coast Commonwealth Games.[3]

References
  1. Australian Dictionary of Biography. National Centre of Biography, Australian National University.
  2. "Pacific Brands passes Hard Yakka to Wesfarmers after heavy loss". 26 August 2014.
  3. "Hard Yakka is an Official Supporter of the Gold Coast 2018 Commonwealth Games". 2 February 2017.
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