Help for Heroes
Help for Heroes (H4H) is a British charity which provides lifelong recovery support to British Armed Forces service personnel who have been wounded or injured in the line of duty, and to their families, originally only since 11 September 2001, though this restriction was subsequently removed. The charity has supported more than 25,000 individuals since 2007, through its physical, psychological, financial, sports, fellowship, and welfare support services.[1] It was founded in 2007 by Bryn Parry and his wife Emma, after they visited soldiers at Selly Oak Hospital in Birmingham.
![]() Help for Heroes sign at the Defence Medical Rehabilitation Unit, Headley Court, Surrey | |
Abbreviation | H4H |
---|---|
Formation | 1 October 2007 |
Founders |
|
Type | British military support charity |
Purpose | Supporting injured and disabled British Armed Forces service personnel |
Headquarters | Downton, Salisbury, Wiltshire |
Chief Executive Officer | Melanie Waters |
Website | www |

H4H has attracted high-profile trustees and patrons, and has the support of the Ministry of Defence.[2] It has also attracted support from national newspapers in the United Kingdom, such as The Sun[3] and The Sunday Times who made H4H one of the beneficiaries of their Christmas appeal in 2007, raising £674,000 for the charity.[4]
History
Help for Heroes was co-founded by Bryn Parry and his wife Emma, and launched in October 2007 after a meeting with General Sir Richard Dannatt, Chief of the General Staff, the then professional head of the British Army.[5] Bryn had served with the Royal Green Jackets for ten years, before leaving to become a cartoonist. The couple visited Selly Oak Hospital, where they met injured servicemen and women, in July 2007, and decided they needed to do something to help.[6] Bryn and Emma Parry were both invested with the OBE in the 2010 Queen's Birthday Honours for their services to charity on 25 November 2010.[7]
In August 2012, a group of wounded ex-servicemen, featured in a report for BBC's Newsnight, criticised Help for Heroes for its relationship to the Ministry of Defence (MoD). The criticism was levelled because of the charity's decision to use funds to subsidise expensive MoD buildings, rather than for soldiers' everyday care. The charity had agreed to spend £153 million on constructing and running five regional MoD Personnel Recovery Centres, primarily for serving military personnel, which discharged servicemen could only use on a case-by-case basis.[8][9] A subsequent investigation by the BBC's Editorial Complaints Unit into the original Newsnight report upheld the charity's complaint about the programme, and concluded that "there was no evidence to back Newsnight's claim about Help for Heroes".[10] The BBC issued an official apology over it on 16 May 2013.[11][12] but the BBC journalist who complied the report stood by his findings and the source's legitimacy [13]
In May 2013, Help for Heroes hit the headlines when British soldier Lee Rigby was murdered in Woolwich, London. Rigby had been wearing a Help for Heroes hooded sweatshirt when he was horrifically killed by repeated machete wounds from an Islamic fundamentalist, and the charity received over £600,000 in donations in the week following the attack.[14][15]
In November 2016, Melanie Waters, former chief executive of The Poppy Factory, became the chief executive of the charity when Bryn Parry stood down after nine years in charge.[16][6]
In October 2016, it was revealed that Help For Heroes had paid out £158,000 to settle employment claims over the past 4 years.[17] There had been bullying allegations relating to staff at the Tedworth House recovery centre in Wiltshire.[17]
Help For Heroes had helped the Royal British Legion in the training, selection and development of the UK team in the Invictus Games in 2022.[18] The Ministry of Defence ceased support for Help For Heroes at the Invictus Games in May 2022, and gave sole responsibility for the UK team to the Royal British Legion.[18]
Recovery centres

In partnership with the Ministry of Defence (MoD) and The Royal British Legion (RBL), Help for Heroes runs four recovery centres: Tedworth House[19] (Tidworth, Wiltshire), Chavasse VC House (Colchester, Essex), Naval Service Recovery Centre (Plymouth, Devon), and Phoenix House (Catterick, North Yorkshire).[20][21]
In September 2020, due to the financial strain of the COVID-19 pandemic, Help for Heroes announced that it was closing three of its recovery centres for the foreseeable future (Catterick, Plymouth and Colchester), and would instead be focusing on digital and community recovery delivery.[22] Some 145 jobs (80% of the staff) were put at risk on 17 September 2020.[23]

Many veterans and their families experience social isolation. The charity set up its Band of Brothers (veterans) and Band of Sisters (loved ones) fellowship programme to tackle this.[24]
Sports recovery programme
Help for Heroes has been involved with sports recovery since 2008, giving the charity's beneficiaries access to over 50 sports every year, and enabling wounded, injured, and sick service personnel, and veterans to take part in adaptive sports; from grass-roots through to performance level.[25]
Help for Heroes works in partnership with the British Paralympic Association (BPA).[26]
Invictus Games
Help for Heroes was responsible for the training, selection, and development of Team UK in the first four editions of the Invictus Games: 2014 (London), 2016 (Orlando, Florida, USA), 2017 (Toronto, Ontario, Canada), and 2018 (Sydney). Help for Heroes worked in partnership with the Ministry of Defence and the Royal British Legion to support the UK team.[27][28] The charity was to deliver and train the 65-strong team at the 2020 Invictus Games in the Hague, which was postponed to 2022 due to the COVID-19 pandemic. In May 2022, it was announced that the Ministry of Defence had put an end (before the 2022 edition) to Help for Heroes' association with the Invictus Games, leaving the Royal British Legion as the only entity responsible for supporting the UK team.[18]
Grants
The oldest beneficiary of the charity is Robbie Clarke, who was 96 when he received an emergency grant in 2015, to ensure he could remain living at home.[29]
Finances
In September 2020, the charity announced that its income was falling due to the COVID-19 pandemic.[23] 97% of its 2020 fundraising was from public donations.[23]
Supporters' events
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On 5 September 2008, H4H held a Heroes Ball to raise funds. A charity auction included a Royal Air Force (RAF) donated prize to fly with the Red Arrows, the RAF's aerobatics team. The winning bid was £1.5 million which gave the winner, Julie Heselden, the chance for her and eight family members to fly in the team's Hawk jets. The RAF said of the bid, "We know it is a special prize – a once in a lifetime opportunity – but we are all astounded that someone could be so generous. The RAF is genuinely delighted to have helped in raising such a fantastic amount of money for such a worthwhile charity."[30]
City Salute
The charity was a joint beneficiary of a pageant[31] held on 8 May 2008 in London, hosted by patron of the charity Jeremy Clarkson, and attended by Princes William and Harry, who were both members of the British Armed Forces.[32]
Sporting challenges
On 20 September 2008, Twickenham Stadium hosted a rugby union challenge match, featuring rugby players from around the world which raised £1 million, and was televised live.[33] The Help for Heroes XV won the match 29–10 in front of a crowd of 52,254, which included The Prince of Wales and The Duchess of Cornwall.[34] Performing at the event were the Band of the Royal Hospital School, Blake, Escala, and the Royal Marines Commandos abseil team.[35]
A second rugby match, 'The Heroes Rugby Challenge' was played on 3 December 2011 at Twickenham Stadium.[36] The match featured Lawrence Dallaglio, Jason Leonard, and Ieuan Evans managing the H4H Northern Hemisphere XV against a Southern Hemisphere team, coached by Wayne Smith and Nick Mallett and overseen by Michael Lynagh and Sean Fitzpatrick.[37]
The X Factor charity single
In October 2010, it was announced that the finalists of the seventh series of The X Factor would be recording a version of David Bowie's 1977 song Heroes. The song was released in aid of H4H and the Royal British Legion.[38] All sixteen finalists of Series 7 performed the song on 20 November 2010's results show.[39] In the first week of its release, it went straight to number 1, and sold 313,244 copies, more than the rest of the top ten at the time combined.[40]
British Chancellor of the Exchequer Alistair Darling announced he would effectively waive VAT on the single, by donating the value of the VAT paid on the single to the charity. He said "I very much support the Help for Heroes campaign and I support too the efforts being made by the X Factor contestants, and in recognition of that I am proposing effectively to waive VAT on this sale of these singles."[41]
Help for Heroes Concert 2010
This was held on 12 September 2010 at Twickenham Stadium in London, and featured, among others, Robbie Williams, Gary Barlow, Peter Kay, Tom Jones, and Pixie Lott. The concert was shown live on BBC One, and was presented by Cat Deeley.[42]
Convoy for Heroes
At Easter 2011, the first Convoy for Heroes event took place at Gaydon in Warwickshire, to raise money for Help for Heroes. Organised by Land Rover enthusiasts, Convoy for Heroes took the form of a world-record breaking convoy of 348 Land Rovers, including SAS 'Pink Panther' Land Rovers, and several SAS troops themselves. A second Convoy for Heroes event was held over Easter 2012, this time at the larger Prestwold Hall site in Leicestershire.[43]
4x4 European Rally
The Help for Heroes 4x4 European Rally[44] is an annual non-speed battlefield touring assembly that takes place in June. The event has raised over £1 million for the charity. Starting in England, it covers 2,000 miles and seven countries in twelve days, visiting World War I and II battlefields and museums. It is open to 45 teams of road-legal off-road-capable vehicles, with at least two drivers per team.[45]
Trustees
The Help for Heroes Board of Trustees, who work in an unpaid, voluntary capacity, are responsible for the overall control and strategic direction of the charity. The chair of the trustees is Nigel Boardman, a former partner at corporate law firm Slaughter and May.[46][47]
Ambassadors and patrons
The charity's ambassadors include:[48]
- Johnson Beharry – a soldier of the 1st Battalion, Princess of Wales's Royal Regiment who was awarded the Victoria Cross (VC), the highest military decoration for valour in the British and Commonwealth armed forces, for twice saving members of his unit from ambushes on 1 May and 11 June 2004 at Al-Amarah, Iraq; he sustained serious head injuries in the latter engagement.
- Major Peter Norton – an officer with the Royal Logistic Corps who was awarded the George Cross (GC) for his service in Iraq.
Patrons include:[48]
- General The Lord Dannatt – former professional head of the British Army
- Ross Kemp – BAFTA award-winning actor, and journalist, who rose to prominence in the role of Grant Mitchell in the BBC soap opera, EastEnders; has spent time with British troops in Afghanistan filming Ross Kemp in Afghanistan
- Mark Sutcliffe – serving with the 2nd Battalion ('The Poachers'), The Royal Anglian Regiment; he lost his left leg in Basra in July 2006 after being hit by a rocket-propelled grenade
- WO2 Andy Newell – serving in 16 Air Assault Brigade; in July 2006, his right arm was shattered in the bitter and prolonged fighting at Musa Qala in Helmand Province, Afghanistan
- Andy Stockton – served with 32 Regiment Royal Artillery for nearly twenty years reaching the rank of Warrant Officer Class 2 (WO2); he served three tours of Northern Ireland, three tours in Iraq, and in Afghanistan. He lost his arm during an ambush by the Taliban in Sangin, Helmand Province, Afghanistan in June 2006, and was medically discharged from the Army in September 200
- Andy McNab – former soldier in the Royal Green Jackets and then the SAS with whom he served in the Gulf War. He commanded the Bravo Two Zero patrol in January 1991, which was given the task of destroying underground communication links in Iraq and mobile Scud launchers. Three of the eight-man patrol were killed, one escaped, and four were taken prisoner by the Iraqis and tortured over a six-week period. He has since written a number of books, and appeared in Andy McNab's Tour of Duty, a documentary television series about the War in Afghanistan, and the Iraq War in 2008. He was the most highly decorated serving soldier in the British Army when he left the SAS in 1993.
- Ken Hames – a former SAS officer who now works as a television presenter and motivational speaker
Awards
Help for Heroes was awarded the Support to the Armed Forces award during the 2008 Sun Military Awards – "For a civilian, a civil servant, a contractor, or just an ordinary member of the public, who has provided invaluable help to the Armed Forces".
References
- "Help for Heroes – at a glance". www.HelpForHeroes.org.uk. Downton, Salisbury, Wiltshire: Help for Heroes. 2007–2009. Archived from the original on 31 December 2010. Retrieved 23 November 2010.
- "MOD welcomes Help for Heroes charity". www.MoD.uk. London, United Kingdom: Ministry of Defence. 1 October 2007. Archived from the original on 15 October 2008. Retrieved 23 October 2008.
- Wintour, Patrick (25 September 2014). "Sun mocks Miliband for turning down Help for Heroes photo op". www.TheGuardian.com. The Guardian. Retrieved 5 January 2020.
- "Christmas appeal raises £1.2m". www.TimesOnline.co.uk. London: The Sunday Times. 20 January 2008. Retrieved 23 October 2008.
- "Help for Heroes". www.BrynParryStudios.com. Bryn Parry Studios. 2008. Archived from the original on 22 November 2008.
- "Obituary: Bryn Parry". The Times. 12 April 2023. ISSN 0140-0460. Retrieved 14 April 2023.
- "Family affair became £50m charity". www.BBC.co.uk. BBC News. 12 June 2010. Retrieved 4 August 2011.
- "Help for Heroes patron criticises 'cosy' MoD links". www.Telegraph.co.uk. Daily Telegraph. 9 August 2012. Retrieved 14 August 2012.
- Stickler, Angus (9 August 2012). "Help for Heroes and MoD criticised by injured troops". BBC News. Retrieved 9 August 2012.
- "BBC apologises for Newsnight Help for Heroes report". BBC News. 16 May 2013. Retrieved 23 May 2013.
- "BBC apologises for Newsnight Help for Heroes report". 16 May 2013 – via www.bbc.co.uk.
- "BBC apologises over 'unfair' Newsnight report on Help for Heroes". The Guardian. 16 May 2013.
- "Newsnight Help for Heroes journalist 'stands by story 100%'". The Guardian. 16 May 2013.
- Dassanayake, Dion (23 May 2013). "Help For Heroes donations surge after machete murder of soldier Lee Rigby in Woolwich". www.Express.co.uk. Retrieved 5 January 2020.
- Pudelek, Jenna. "Donations of £600,000 made to Help for Heroes since murder of soldier". www.ThirdSector.co.uk. Retrieved 5 January 2020.
- Ricketts, Andy (5 August 2016). "Melanie Waters appointed chief executive of Help for Heroes". www.ThirdSector.co.uk. Retrieved 16 July 2017.
- "Help for Heroes paid £158,000 in employment claims". 2 November 2016 – via www.bbc.co.uk.
- Tominey, Camilla (17 May 2022). "Exclusive: Ministry of Defence cuts Help For Heroes' ties with Prince Harry's Invictus Games". The Telegraph.
- "Help for Heroes Tedworth House recovery centre receives employment accolade". www.Wessex-RFCA.org.uk. 2 February 2015. Retrieved 14 September 2016.
- "Defence recovery and personnel recovery centres". www.GOV.uk. HM Government. 12 December 2012. Retrieved 14 September 2016.
- "Help for Heroes opens northern recovery centre in Catterick". www.BBC.co.uk. BBC News. 17 September 2013. Retrieved 14 September 2016.
- "Help for Heroes Charity and Services Update". Help for Heroes. Retrieved 27 April 2022.
- "Help for Heroes: Jobs at risk at military charity". 16 September 2020 – via www.bbc.co.uk.
- "Fellowship Groups". Help for Heroes. Retrieved 27 April 2022.
- "St Mary's hosts Help for Heroes sports recovery programme". www.StMarys.ac.uk. 21 November 2014. Retrieved 22 September 2016.
- "Help for Heroes unveils sports recovery centre for wounded soldiers". www.ITV.com. ITV. 18 October 2012. Retrieved 22 September 2016.
- "Prince Harry unveils the UK team for the Invictus Games 2016". www.GOV.uk. HM Government. 6 April 2016. Retrieved 22 September 2016.
- "British heroes reflect on a hugely successful second Invictus Games". www.Telegraph.co.uk. The Telegraph. 14 May 2016. Retrieved 22 September 2016.
- King, Lorraine. "Brent Council deny claims they are bidding to grab charity donations made to war veteran, 96". www.KilburnTimes.co.uk. Kilburn Times. Retrieved 5 January 2020.
- Joseph, John (8 September 2008). "Briton pays 1.5 million pounds to fly with Red Arrows". UK.Reuters.com. Reuters. Retrieved 23 October 2008.
- "City Salute". www.CitySalute.org. City Salute 2008. 8 May 2008. Archived from the original on 5 July 2008. Retrieved 23 October 2008.
- "Princes attend forces spectacle". News.BBC.co.uk. BBC News. 8 May 2008. Retrieved 23 October 2008.
- "Big names grace Help for Heroes clash". ESPN. 18 September 2008. Retrieved 2 April 2023.
- "Johnson's Heroes win charity game". News.BBC.co.uk. BBC News. 20 September 2008. Retrieved 23 October 2008.
- "Help for Heroes Challenge Match – Saturday 20th September 2008". www.HelpForHeroes.org.uk. Help for Heroes. Archived from the original on 22 October 2008. Retrieved 5 November 2008.
- "Heroes Rugby Challenge 2011". HeroesRugby.org.uk. Heroes Rugby Challenge. Archived from the original on 2 December 2011. Retrieved 26 November 2011.
- "Heroes Rugby Challenge Teams". HeroesRugby.org.uk. Heroes Rugby Challenge. Archived from the original on 28 November 2011. Retrieved 26 November 2011.
- "X Factor: finalists cover David Bowie for charity". www.BBC.co.uk. Newsbeat, BBC. 15 October 2010. Retrieved 19 October 2010.
- "Simon backs Heroes". XFactor.ITV.com. ITV. 7 October 2008. Retrieved 18 October 2008.
- "X Factor single tops UK charts". News.BBC.co.uk. BBC News. 2 November 2008. Retrieved 2 November 2008.
- Summers, Deborah (30 October 2008). "Darling gives X Factor charity song VAT boost". www.TheGuardian.com. London, England: The Guardian. Retrieved 1 November 2008.
- "Help for Heros Concert". e-festivals. 12 September 2010. Retrieved 2 April 2023.
- "Convoy for Heroes 2012". www.Convoy4Heroes.org.uk. Convoy for Heroes. Retrieved 24 December 2011.
- "Help for Heroes 4x4 European Rally". www.H4HRally.org. Help for Heroes European Rally. Retrieved 18 March 2012.
- "Help for Heroes 4x4 European Rally". Help for Heroes. Retrieved 27 April 2022.
- "Our leadership teams". Help for Heroes. Retrieved 1 February 2023.
- Elgot, Jessica (13 April 2021). "Nigel Boardman: from GQ list to chairing Greensill lobbying inquiry". The Guardian. Retrieved 1 February 2023.
- "Patrons and Ambassadors". Help for Heroes. Retrieved 1 February 2023.
External links
