Hive (company)

Hive is an American artificial intelligence company offering deep learning models via APIs to enterprise customers.[1] Hive operates a distributed microtask platform to collect the training data that feeds into its models.[2]

Hive
TypePrivate
IndustryArtificial Intelligence
FoundersKevin Guo, Dmitriy Karpman
Headquarters
Websitethehive.ai

One of Hive's major offerings is to provide content moderation services based on machine learning.[3] Hive is reported to have been engaged to provide content moderation services to social news aggregator Reddit,[4] Giphy,[4] BeReal,[5] Donald Trump-affiliated social network Truth Social,[6] online chat website Chatroulette,[7] and video streaming platform Yubo.[8] Parler, after its shutdown by content service providers in early 2021 due to a lack of content moderation, integrated with Hive and was allowed back in the App Store.[9] A recent investigation into Tik Tok showed that Hive's age detection model has high accuracy on detecting the presence of minors in video content.[10] Hive's content moderation models have been leveraged widely in the livestreaming industry where the cost of human moderation is high.[11]

Hive also offers solutions in the media industry,[12] with its sponsorship models being featured in major events such as the Super Bowl[13][14][15] and March Madness,[16] and its contextual advertising models used by NBC Universal[17] and Vevo.[18] Hive has also established partnerships with Bain & Company[19] and Comscore[20] to sell to networks and advertisers.

In early 2023, Hive released an AI text classifier competitive with OpenAI's own AI text classifier.[21]

Hive was founded by Kevin Guo and Dmitriy Karpman, and in April 2021, announced $85M in new capital at a valuation of $2 billion.[1]

References

  1. "Hive's cloud-hosted machine learning models draw $85M". VentureBeat. 2021-04-21. Retrieved 2022-04-27.
  2. "Hive taps a workforce of 700,000 people to label data and train AI models". VentureBeat. 2018-11-16. Retrieved 2023-04-03.
  3. "Hive raises $85M for AI-based APIs to help moderate content, identify objects and more". TechCrunch. Retrieved 2022-04-27.
  4. Shery, Ben (January 19, 2023). "You Need to Monitor for Toxic Content on Your Website. A.I. Can Help".
  5. "Can Big Tech make livestreams safe?". Financial Times. 2023-01-22. Retrieved 2023-02-06.
  6. Porter, Tom. "Trump's free speech social-media site plans to use AI to automatically censor some posts". Business Insider. Retrieved 2022-04-26.
  7. Randall, Kevin. "Chatroulette Is On the Rise Again—With Help From AI". Wired. ISSN 1059-1028. Retrieved 2022-04-27.
  8. Yubo. "Yubo scales real-time audio moderation technology across four major international markets". www.prnewswire.com. Retrieved 2023-02-06.
  9. Randall, Kevin (May 17, 2021). "Social app Parler is cracking down on hate speech — but only on iPhones". Retrieved April 3, 2023.
  10. "TikTok's Viral Challenges Keep Luring Young Kids to Their Deaths". Bloomberg.com. 2022-11-30. Retrieved 2023-04-03.
  11. "Can Big Tech make livestreams safe?". Financial Times. 2023-01-22. Retrieved 2023-04-03.
  12. Shapiro, Ariel. "30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media". Forbes. Retrieved 2023-04-03.
  13. Dua, Tanya. "Super Bowl 2020 was the biggest ever in terms of ad spend. Here are the best and worst commercials". Business Insider. Retrieved 2023-04-03.
  14. Comscore. "Comscore and Hive Analyze Marketers' Game Plans for Connecting with their Audiences in Super Bowl LV". www.prnewswire.com. Retrieved 2023-04-03.
  15. Young, Jabari. "NFL sponsors Nike, Pepsi dominate nontraditional media exposure during Super Bowl". CNBC. Retrieved 2023-04-03.
  16. Christovich, Amanda (2022-04-05). "March Madness Reportedly Generates $410M of In-Game Brand Exposure". Front Office Sports. Retrieved 2023-04-03.
  17. "NBCUniversal deploys AI to help Olympics marketers shape creative in divisive time". Ad Age. 2021-01-13. Retrieved 2023-04-03.
  18. Fletcher, Bevin (March 2, 2023). "Vevo employs AI for contextual programming, CTV advertising". Fierce Video. Retrieved April 3, 2023.{{cite web}}: CS1 maint: url-status (link)
  19. Company, Bain &. "Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To Analyze TV Advertising And Sponsorships". www.prnewswire.com. Retrieved 2023-04-03.
  20. Comscore. "Comscore Reinvents its Branded Content Offering Through Partnership with Hive to Further Accelerate Use of AI Across its Product Portfolio". www.prnewswire.com. Retrieved 2023-04-03.
  21. "ChatGPT's creator releases tool for detecting AI text, and it stinks". PCWorld. Retrieved 2023-02-06.


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