Hypebeast (company)

Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle.[1][2] Originally founded in 2005 by Kevin Ma as a sneaker blog. Kevin Ma is a sneaker head who collected dead stock and limited edition shoes. Beginning of his sneaker collecting journey, young teenagers would call Ma a "hypebeast", referring to someone buying into the hype without having a sense about what they are buying into. Ma found the word hypebeast funny and used the word do build his website. Over the years, Hypebeast has expanded into other industries such as high-end fashion, art, music, Web3, fashion news, e-commerce and more.[3]

Hypebeast
TypePublic
SEHK: 150
Industry
  • Media
  • Retail
  • E-commerce
  • Entertainment
Founded2005
FounderKevin Ma
Headquarters
Hong Kong Edit this on Wikidata
Websitehypebeast.ltd

Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms; Hypemaker, an in-house creative production agency;[4] and HBX, a retail platform.[5][6][7] In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypemoon for Web3, Hypeart for art and Hypegolf for golf. More recently in 2012 Hypebeast launched its printed magazine, Hypebeast magazine. Interview (magazine)

Hypebeast.com estimates 10 to 12 millions visit monthly. [8] Hypebeast.com common demographic is young teenagers and young adults from 15-35 years old.

History

Hypebeast was originally started as a sneaker blog in 2005 by Kevin Ma.[9]

  • In 2012, the lifestyle, digital and streetwear focused site entered the retail sphere as HBX, selling fashion editor favourites.
  • In 2016, it launched its creative agency, Hypemaker.[4]
  • In 2018, the company organized a festival called Hypefest in New York City.[10]
  • In 2019, Hypebeast was transferred to the Main Board in the HKEX.[1]
  • In 2020, Hypebeans, a café, was opened in the HBX Hong Kong store.[11]
  • In 2022, the HBX New York flagship store was opened in Chinatown, New York.[12]
  • In 2022, the Hypegolf Shop opened in Japan.[13][14][15]

Recognition
  • 2008: Time magazine's 50 best websites[16]
  • 2017: Fast Company's most innovative companies[17]
  • 2018: Forbes Asia's 200 Best Under A Billion list[18]

See also

References
  1. Zhang, Tianwei (2019-03-01). "Hypebeast Moves Onto Main Board of Hong Kong Stock Exchange". WWD. Retrieved 2022-08-17.
  2. "Hypebeast". Forbes. 2019-08-14. Retrieved 2022-08-17.
  3. Zax, David (Feb 27, 2012). "Fast Talk: How This 'Sneakerhead' Built A Major Online Magazine". Fast Company. Retrieved April 5, 2020.
  4. Hamanaka, Kari (2017-10-13). "True Religion Enlists Hypebeast Ltd.'s Hypemaker Arm to Help Launch Capsule". WWD. Retrieved 2022-08-17.
  5. Ferere, Cassell (2022-06-17). "Hypebeast Opens HBX, Its First Retail Space And Ecosystem Of Streetwear". Forbes. Retrieved 2022-08-17.
  6. Cherelus, Gina (2022-06-14). "Will Hypebeasts Shop at the Hypebeast Store?". The New York Times. Retrieved 2022-08-17.
  7. Chitrakorn, Kati (2022-06-14). "Can streetwear media brands really sell clothes?". Vogue Business. Retrieved 2022-08-17.
  8. Similarweb https://www.similarweb.com/website/hypebeast.com/#traffic. {{cite web}}: Missing or empty |title= (help)
  9. Torre, Vincenzo La (2021-07-08). "Hypebeast founder Kevin Ma on golf – his latest passion – how the fun has been sucked out of sneaker collecting, and the secret to the streetwear company's continued growth". South China Morning Post. Retrieved 2022-08-19.
  10. "「ハイプビースト」創業者が明かすメディア誕生秘話とNYの「ハイプフェスト」". WWDJAPAN.com (in Japanese). 2018-09-17. Retrieved 2021-01-16.
  11. Lung, Tiffany (2020-09-30). "From Sneakers To Beans: Hypebeast Opens Café In First Physical HBX Store". Forbes. Retrieved 2022-08-17.
  12. Cherelus, Gina (June 14, 2022). "Will Hypebeasts Shop at the Hypebeast Store?". The New York Times.
  13. "「ハイプゴルフ」代官山に直営店　ケヴィン・マーとジュン佐々木社長が語るゴルフカルチャーの変化". WWDJAPAN (in Japanese). 2022-07-15. Retrieved 2022-08-17.
  14. Dong, Irene (2022-07-18). "Hypebeast opens its first Hypegolf store in Japan". Inside Retail. Retrieved 2022-08-17.
  15. "日本版「ハイプビースト」が新規事業に見出す勝機 女性向け「ハイプベイ」などで". WWDJAPAN.com (in Japanese). 2021-04-23. Retrieved 2021-04-26.
  16. "50 Best Websites 2008". Time. 2008-06-17. Retrieved 2022-08-19.
  17. "Hypebeast: Most Innovative Company". Fast Company. 2000-01-01. Retrieved 2022-08-19.
  18. Settimi, Christina (2018-07-25). "Forbes Asia's 200 Best Under A Billion 2018". Forbes. Retrieved 2022-08-19.
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