Il Makiage

Il Makiage is a tech-focused beauty brand based in New York City.[1][2][3] In May 2020 they launched in the United Kingdom, launched in 2022, Canada in 2020, Germany in November 2020 and Australia in June 2021.

Il Makiage
TypePrivate
IndustryCosmetics
HeadquartersSoHo, New York City, U.S.
Key people
Oran Holtzman (CEO)
Websiteilmakiage.com

Name origin

The name is an intentionally simplified version of the French word Maquillage, meaning "makeup".

Company overview

Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.[4][5]

In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.[6][7]

Since launching, L Catterton has increased their investment to $44 million.[8]

Dmitri Kaplun is the present CEO of the company.[9]

Technology

The technology uses machine learning to match user's makeup foundation shade to skin tone using data from 700 different skin-tone combinations without seeing their face.[10][11] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs.[12] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their AI and machine learning capabilities.[13]

References
  1. "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage". Metropolis. June 7, 2018. Retrieved November 14, 2019.
  2. רבט, הגר (October 23, 2019). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved November 14, 2019.
  3. Ravet, Hagar (October 23, 2019). "Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". CTECH - www.calcalistech.com. Retrieved November 14, 2019.
  4. "Zaha Hadid Architects designs pop-up pavilion for Il Makiage". Archpaper.com. June 8, 2018. Retrieved November 14, 2019.
  5. Chang, Lulu (April 5, 2019). "This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color — it got mine right on the first try". Business Insider. Retrieved November 14, 2019.
  6. "Il Makiage buys Israeli startup Missbeez". en.globes.co.il (in Hebrew). October 23, 2019. Retrieved November 14, 2019.
  7. "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza". The Star Online. July 12, 2019. Retrieved November 14, 2019.
  8. "Il Makiage U.K. Launch: Here's Everything You Need To Know About The Cult Beauty Brand". Forbes.com (in Hebrew). May 11, 2020. Retrieved May 11, 2020.
  9. "The Top 50 Household and Personal Products Companies". happi.com. July 1, 2022. Retrieved October 10, 2022.
  10. רבט, הגר (October 23, 2019). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved November 22, 2019.
  11. Denton, Elizabeth (November 8, 2019). "Il Makiage Wants You to Say "F*ck, I'm Flawless" With New Concealer". StyleCaster. Retrieved November 22, 2019.
  12. Garcia, Luis (November 22, 2019). "L Catterton-backed Il Makiage Buys AI Startup NeoWize". Wall Street Journal. ISSN 0099-9660. Retrieved June 16, 2020.
  13. Tietjen, Alexa (August 12, 2021). "Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch". WWD. Retrieved August 16, 2021.


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