Jago Grahak Jago

Jago Grahak Jago (transl. Wake Up Customer) is a consumer awareness program launched in 2005 by the Department of Consumer Affairs under the government of India. Under this scheme the various channels are created to spread awareness of rights among consumers and to stop wrong practices by merchants. The result of this was that many illegal things going on were stopped and good quality product is delivered to the end node. Under this scheme there was an establishment of consumer forum and court to handle cases filed by consumers. At consumer forum complaints are received and then proceedings over the case is carried out in court. By providing helpline number jago grahak jago achieved mass popularity and fast reached out to very end node i.e. consumer

Benefits of Jago Grahak Jago Programme
  • Halt to illegal practices: The best thing about the jago grahak jago program was that on a single complaint, action is taken to stop malpractices.
  • Fixed rate on products: Consumer’s right of getting the product at a fixed rate is achieved i.e. no merchant can charge consumer more than the Maximum Retail Price.
  • Right to bargain: Consumers right to bargain is fulfilled.

See also

References
  • Mishra, Mihir (4 December 2018). "PMO: Government plans to revamp its consumer awareness campaign Jago Grahak Jago". The Economic Times.
  • Mukherjee, Sanjeeb (22 December 2014). "Government to revamp Jago Grahak Jago campaign". Business Standard India.


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