Jeff Salmon

Jeffrey "Jeff" Salmon (born 1953)[1] is a British businessman and an art dealer both through his own companies and on the Channel 4 programme, Four Rooms.[2] Salmon lists amongst his clients, Kate Moss, Lily Allen, Uma Thurman and U2 guitarist Adam Clayton.[3]

Jeff Salmon
Born
Jeffrey Salmon

1953 (age 69–70)
East London, United Kingdom
Occupation(s)Businessman, art dealer
AgentFishfinger Media
Children4, including GFOTY
Websitewww.jeffsalmon.tv

Background

Originally from East London, Salmon worked for Sotheby's between 1970 and 1977. Aged 24, he set up his own business specialising in art nouveau and art-deco. Dealing mainly in mid-20th-century design he owned two businesses based in Marylebone, London. They include Decoratum, which encompassed the two largest 20th-century furniture and design galleries in London.[4] It was listed by The Guardian newspaper as one of the most favourite shops in west London.[5] Salmon also runs a number of other companies in areas such as health care, air conditioning and facilities for people with disabilities as well as owning the rights to His Excellency, a Gilbert and Sullivan style opera.[4] Salmon lives with his wife Lucia and has four children.[6] His daughter Polly records music under the name GFOTY.[7]

Television

In 2010, Salmon was picked as one of the four dealers to appear in Four Rooms after a Channel 4 researcher visited his gallery. The programme sees the dealers attempt to buy extraordinary and unique items from members of the public. The show began airing in 2011, although Salmon left the show after the second series in 2012. He returned two years later (in 2014) for the fourth series of the show.[8][9]

In March 2023 Salmon appeared as a contestant in the Channel 4 reality TV series, Rise and Fall.[10] He left in the thirteenth episode during a surprise double elimination.

Companies

Decoratum

Salmon opened Decoratum in 2005, a gallery space covering almost 5000 square feet of basement floor space in Church Street, London's. The gallery was made up of 14 different spaces and room settings. Salmon closed the gallery in 2010 to replace it with the street level gallery also called Decoratum. [11]

Cucumberman and The Air Conditioning Company

In 1988 Salmon set up a business renting portable air conditioning units to offices. The company was christened Cucumberman by Salmon's then 6-year-old son.

Salmon Assessors - Insurance Assessors

Following damage sustained to a large shipment of art to New York in the early 1980s, Salmon successfully negotiated his own insurance claim. It became the foundation for a new business negotiating claims as an independent loss assessor.

Rollaramp (UK)

UK hire and sales of modular wheelchair access systems, part of Salmon's The Salmon Group.

Fishfinger

In December 2013 Salmon created a new creative media agency called Fishfinger.[12]

Rotai UK

In July 2022 Salmon created a new massage chair company called Rotai UK.[13]

Writing

Salmon became a blogger for Huffington Post in August 2014, where he writes on matters to do with his businesses and wider society.[14]

Salmon joined the UK business magazine Business Matters as a columnist in August 2013.

References
  1. "In the beginning". jeffsalmon.tv. Archived from the original on 25 May 2012. Retrieved 6 May 2012.
  2. "Jeffrey Salmon". Channel 4. Retrieved 6 May 2012.
  3. "Jeff Salmon - Four Rooms". Channel 4. Retrieved 6 May 2012.
  4. "The Recent Years". jeffsalmon.tv. Archived from the original on 12 April 2012. Retrieved 6 May 2012.
  5. McCloskey, Chloe (6 May 2011). "10 of the best shops in west London". The Guardian. Retrieved 6 May 2012.
  6. Latchem, Tom (13 May 2012). "Jeff Salmon: 'Someone who doesn't gamble hasn't lived'". The Independent. Retrieved 17 June 2015.
  7. Cliff, Aimee (15 June 2015). "PC Music and the Limitations of Parody". The Fader. Retrieved 17 June 2015.
  8. "Four Rooms official website".
  9. "Four Rooms presenter Jeff Salmon makes Simon Cowell look like a pussycat". Daily Mirror. Retrieved 6 May 2012.
  10. Debnath, Neela (23 March 2023). "Jeff Salmon net worth: How much is Rise and Fall star Jeff worth?". Daily Express. Retrieved 26 March 2023.
  11. "Salmon Group history". Archived from the original on 18 June 2012. Retrieved 14 June 2012.
  12. Jeff Salmon. "Fishfinger Website Citation". Jeff Salmon.
  13. Jeff Salmon. "Rotai UK". Jeff Salmon.
  14. "Jeff Salmon | HuffPost".
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