L'Officiel

L'Officiel,[lower-alpha 1] full name L'Officiel de la couture et de la mode de Paris, is a French monthly fashion magazine. It has been published in Paris since 1921 and targets upper-income, educated women aged from 25 to 49.[4] A men's edition called L'Officiel Hommes is also published,[3] as are many foreign editions of the magazine.[4] In 2022 it was acquired by AMTD International, a Hong Kong based company.[2]

L'Officiel
June/July 2013 cover
CEOBenjamin Eymère[1]
Editor-in-ChiefMarie-José Susskind-Jalou
CategoriesFashion
FrequencyMonthly
Publisher
  • Éditions Edouard Max Brunhes (1921-1984)
  • Éditions Jalou (1984-2021)
  • AMTD IDEA Group (2022–present)[2]
Total circulation
(2012)		59,710[3]
FounderAmédée-Martin Brunhes
Founded20 July 1921 (1921-07-20)
CountryFrance
LanguageFrench
Websitelofficiel.com
ISSN0030-0403

History

L'Officiel was first published in 1921, the same year as Vogue Paris.[3][5] It was the official publication of the Chambre Syndicale de la Couture Parisienne, a trade body representing all Paris couturiers,[6]: 83  and took over the role of Les Elégances Parisiennes, a joint publication of a group of about twenty-five couturiers which became defunct in 1922.[7]: 56  When launched in 1921 L'Officiel was originaly a professional trade magazine, directed principally at international buyers of high fashion, both corporate and individual, and at those working in the fashion industry.[6]: 83  The director was Max Bruhne, and the chief editor Yves-Georges Prade.[6]: 83 

Georges Jalou joined the magazine as artistic director in 1932.[3] Within a short time it had helped to start the careers of designers such as Pierre Balmain, Cristóbal Balenciaga, Christian Dior, and Yves St. Laurent, and came to be known as "the Bible of fashion and of high society".[3][8] Jalou became general director of the publication, and later bought it.[3] He transferred it to his three children in 1986: Laurent Jalou became the president of Editions Jalou, Marie-José Susskind-Jalou directed its editorial content, and Maxime Jalou was responsible for publication.[3] After the death of Laurent Jalou in 2003, his daughter Marie-José Susskind-Jalou became president of the company, and restructured the content of the magazine to target a younger market than in its early years.[3]

L'Officiel Hommes was first launched in 1976 as a male alternative to L'Officiel but in 1996 due to publishing rights it was rebranded to L'Optimum. However in 2005 the publishing rights to the name were acquired again and L'Officiel Hommes was relaunched (L'Optimum still operated as a separate publication).[9]

An American edition, L'Officiel USA, was launched in 2017 with funding from Global Emerging Markets, an investment group; it is published from the New York City offices of the group.[10][1]

In January 2021 a group of freelancers working for the magazine took legal action action in France, claiming that they had not been paid.[1][11][12]

In December 2021 the City of New York brought an action against L'Officiel USA Inc. under the Freelance Isn't Free Act, claiming that the magazine had failed to pay freelance contributors.[10][13][14]

In April 2022 AMTD International (now AMTD IDEA Group) a Hong Kong based subsidiary of the AMTD Group acquired L'Officiel Inc. SAS and other Éditions Jalou magazines, with the purchase AMTD announced that it intended to expand/establish L'Officiels presence in Hong Kong, Macau, Hungary, the Czech Republic, Switzerland and the Netherlands.[2][15]

At the World Economic Forum in January 2023 the L'Officiel Coffee pop up was launched in Davos and AMTD announced plans to expand the store to different cities worldwide throughout 2023.[16]

L'Officiel Singapore and L'Officiel Malaysia were relaunched in March 2023 now directly owned and managed and no longer under a franchising ownership model.[17]

Editions

The magazine has over 30 different international editions.[18] Other titles published by the group include L'Officiel Hommes and L'Officiel Art (launched in 2012) They also used to publish L'Officiel 1000 Modèles (launched in 1996),[19] L'Officiel Medecine et Chirugie Esthétique/ Chirugie Esthétique (Medicine & Plastic Surgery/Plastic Surgery) (launched in 1996)[20], L'Officiel Voyage (launched in 2005), L'Officiel Shopping/L'Officiel Paris Guide (launched in 2012),[21] L'Officiel 1000 Modèles Collection, L'Officiel Modèles Design, L'Officiel 1,000 Modèles Joaillerie, L'Officiel Beauté & L'Officiel Intérieur.[22] The 1000 Modèles issues were usally published seasonally. Supplements are now no longer published but defunct ones include L'Officiel Enfants and L'Officiel Style et Tendances.[23]

Country/Area Circulation Dates Editor-in-Chief Start year End year Ref.
France (L'Officiel Paris) 1921–present Dominique Gaffory 1921 ? [24][25][26]
Andreé Castanié ? ?
Georges Jalou 1947 ?
Marie-José Susskind-Jalou 1988 2003
Daphné Hézard 2010 2013
Frédérique Dedet 2014 2016
Marie-José Susskind-Jalou 2016 present
United States of America (L'Officiel USA) 1976-1980 Dorothy Coleman Seeman 1976 ? [24][27][28][29][30][31][32]
Himilce Novas ? 1980
2017–present Joseph Akel 2017 2019
Peter Davis 2019 2020
Caroline Grosso 2022 present
Brazil (L'Officiel Brasil) 1970s-? ? ? ? [24][33]
2006–present ? ? ?
Italy (L'Officiel Italia) 1970s-? ? ? ? [24][34][35][36]
2012–present Carlo Mazzoni 2012 2014
Gianluca Cantaro 2014 2019
Giampietro Baudo 2019 present
GCC Area (L'Officiel Arabia/L'Officiel Middle East) 1970s-? ? ? ? [24][37]
2005–present ? ? ?
China (L'Officiel China) 1980–present ? ? ? [24][38][39]
Russia (L'Officiel Россия) 1997-2011 Evelina Khromtchenko 1997 2010 [40][41][42]
? 2010 2011
2014-2018 Ksenia Sobchak 2014 2018
2019–present Edward Dorozhkin 2019 ?
Ukraine (L'Officiel Україна) 2001-present Ana Varava 2004 2019 [43]
India (L'Officiel India) 2002–present Neena Haridas 2016 2018 [44][45]
Japan (L'Officiel Japan) 2005-? ? ? ? [46][47]
2015-2016 ? ? 2016
Greece (L'Officiel Hellas) 2006-2012 ? ? ? [48][49]
2014–present Maria Chorianopoulou ? ?
Singapore (L'Officiel Singapore) 2007–present Grace Tay 2016 2017 [50][51][52]
Ian lee 2017 present
The Netherlands (L'Officiel NL) 2007-? ? ? ? [53][54]
Serbia (L'Officiel Srbija) 2008-? ? ? ? [55]
Estonia, Latvia & Lithuania (L'Officiel Baltic) 2008–present Līga Zemture 2018 present
Morocco (L'Officiel Maroc) 2009–present ? ? ? [56][57]
Lebanon (L'Officiel Levant) 2009-2019 ? ? ? [58][59]
Lithuania (L'Officiel Lithuania) 2010–present ? ? ? [60][61]
Central Asia (L'Officiel Central Asia) 2010-? Gulnara Karimova 2010 ? [62][63]
Turkey (L'Officiel Türkiye) 2012–present ? ? ? [64]
Thailand (L'Officiel Thailand) 2012–present ? ? ? [65][66]
Indonesia (L'Officiel Indonesia) 2013-2020 Hessy Aurelia Rumadja 2014 2020 [67]
Azerbaijan (L'Officiel Azerbaijan) 2013-? ? ? ? [67][68]
Switzerland (L'Officiel Schweiz/Suisse) 2014–present ? ? ? [69][48]
Mexico (L'Officiel México) 2014–present ? ? ? [48][70]
New Zealand (L'Officiel New Zealand) 2014-201? Dimitri Vorontsov 2014 ? [71][72][73][74]
Australia (L'Officiel Fashion Book Australia/L'Officiel Australia) 2014–present Dimitri Vorontsov 2014 2015 [75][76][77][78][79][80]
Damien Woolnough 2015 2015
Dimitri Vorontsov 2015 present
Saint Barth (L'Officiel St. Barth) 2015–present ? ? ? [81]
Kazakhstan (L’Officiel Kazakhstan) 2015-present ? ? ? [82]
Vietnam (L'Officiel Vietnam) 2015–present ? ? ? [83]
Spain (L'Officiel España) 2015–present ? ? ? [84]
Malaysia (L'Officiel Malaysia) 2015–present Monica Mong 2015 present [85]
Germany (L'Officiel Deutsch) 2015-2020 Lisa Feldmann 2015 ? [86]
Philippines (L'Officiel Manila) 2015-2017 ? ? ? [87][88]
Poland (L'Officiel Polska) 2016–present ? ? ? [89]
Argentina (L'Officiel Argentina) 2018–present Ana Torrejón 2018 present [24]
Belgium (L'Officiel BE) 2009-2010 ? ? 2010 [54][90][91]
2019–present Laurence Descamps 2019 2020
Céline Pécheux 2020 present
Austria (L'Officiel Austria) 2019–present Svitlana Lavrynovych 2019 2022 [92][93][94]
Anna Znamensky 2022 present
Cyprus (L'Officiel Cyprus) 2020–present Christoph Steiner 2020 2021 [95][96]
Svitlana Lavrynovych 2021 2022
Maxim Lavrynovych 2022 present
Monaco (L'Officiel Monaco) 2020–present Svitlana Lavrynovych 2020 2022 [97]
Katerina Leroy 2022 present
Chile (L'Officiel Chile) 2021–present Julien Guitard 2021 present [98]
Philippines (L'Officiel Philippines) 2021–present Danyl Geneciran 2021 present [99][88][100]
French Riviera & Monaco (L'Officiel Riviera) 2021–present Julien Guitard 2021 present [101]
Ibiza (L'Officiel Ibiza) 2022–present Maya Boyd 2022 present [102][103]

Other International editions

  • South Korea
  • Liechtenstein
  • U.K. (Digital Only)
  • Monte Carlo (L'Officiel Fashion Book Monte Carlo)

Notes
  1. French pronunciation: ​[lɔfisjɛl]

References
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