L.G.R (brand)

Luca Gnecchi Ruscone established the company after trip to Eritrea, Africa in 2006. He began a small production of authentic frames that would respect the same artisan methods of their original make. From then on the line has developed into a selection of sunglasses and optical frames, which are all inspired by the original discovery made in Asmara.

• The trademark of the brand is based on one of the first original models which is "Massawa", a classic Italian aviator dating back to the 1930s.
• Since the idea of the brand originated in Africa, every model is named after an African city.
• The exterior of the sunglasses are clear of any logo, which can only be seen from the interior.

All glasses are designed by hand

• L.G.R has every component of their product made in Italy.
• The hand carved cellulose acetate frames are hand polished in three different steps with flex hinges.
• The crystal lenses are anti-scratch and mineral tempered, which are impact resistant and have various treatments such as: polarization, anti-reflective coating, infrared protection, color enhancement treatment, UV protection, and photochromization (please see photochromic lens).

• The company has been featured in several fashion magazines in 2010 such as: Vogue (magazine), Harper's Bazaar, Elle (magazine), GQ, The Guardian,[1] The Telegraph,[2] La Repubblica,[3] and GQ.com,[4] and many more established journals.[5]

• L.G.R Sunglasses Official Website
• Antonio Marras
• Corviglia Ski Club
• L.G.R Blog
• Facebook page
• Silmo