LetsTrack

Letstrack is a GPS tracking and global security service company, based in Gurugram, India.[1][2] [3] Currently services are offered in India and Sri Lanka, but company plans to expand to UK, US and other countries.[4]

Letstrack
TypePrivate
IndustryConsumer electronics
Founded2015
FounderVikram Kumar
Headquarters
Gurugram, Haryana
,
India
Area served
World Wide
Key people
Vikram Kumar
(CEO), James Arthur
(COO), Puneet Sharma (Director-IT), Rachitta Juneja
(CMO)
ServicesGPS Tracking Devices Manufacturer, GPS Tracking, Personal Tracking, Vehicle Tracking, Fleet Tracking, Business Solutions, Personnel Tracking
Websitewww.letstrack.in

History

Letstrack was founded in 2015 by Vikram Kumar as an application to monitor employee productivity.[5]

The application grew into an app-to-app tracking system that provided location data and analyzed patterns to help people strategically plan everyday activities and make more efficient use of their time.[6][7]

In 2017 LetsTrack partnered with Anything Skool to provide child-parent monitoring to 1.5 million students attending school in India.[8]

LetsTrack adapted their app-to-app tracking system for use in the commercial trucking industry allowing its technology to be installed in individual vehicles or company fleets (vans, trucks, cabs). This led to a partnership with United Facilities and Logistics, to provide GPS monitoring for all BMW employees.[9][10]

LetsTrack received $1.7 million in seed capital from UK based investor: James Arthur (Vikram would later name Arthur COO)[11][12][13] In order to improve customer service and sales LetsTrack partnered with retailers across India.[14] In 2019, LetsTrack relocated their offices to Gurgaon India in order to respond to an increasing customer base.[3]

Letstrack is purchasing the raw materials from China and rebranding at Karnal, India.

References
  1. Bureau, BW Online. "Letstrack Partners With RD Overseas to Become Leader in Tracking Solutions". BW Disrupt. Retrieved 2019-01-10.
  2. "Letstrack: Introducing the Next Epoch of Personal Security & Business Solutions through GPS". Silicon India Magazine. 2017.
  3. "Safety is a big issue in India, tracking is required by all". India Times. 2019. Retrieved 2019-03-20.
  4. "Startup Street: This GPS Service Says It Can Track Anything That Moves". BloombergQuint. 2019. Retrieved 2019-03-20.
  5. Mihindukulasuriya, Regina (2017-02-10). "De-Tabooing Tracking". DWDisrupt.
  6. "Letstrack, a revolutionary App aims to make world safer and happier launched in India". Jammu Links News.
  7. Kepoor, Mahima (2018-02-12). "Startup Street: This GPS Service Says It Can Track Anything That Moves". Bloomberg.
  8. "Liberty Group signs exclusive deal with Letstrack for kids security". www.aninews.in. Retrieved 2019-01-10.
  9. Gurnaney, Tina. "IoT startup Letstrack targets $1 million monthly revenue by March 2018". The Economic Times.
  10. "Letstrack collaborates with United Facilities & Logistics to enable GPS tracking service". www.aninews.in. Retrieved 2019-01-10.
  11. "Letstrack is on track with $1.7 million funds". The Economic Times. 2018-04-03. Retrieved 2019-01-10.
  12. Anupam, Apoorv (2018-04-04). "Letstrack raises $1.7 million in Seed Funding". TechStory. Retrieved 2019-01-10.
  13. Bureau, BW Online. "Letstrack Names James Arthur as company s Design Customer Experience Head". BW Disrupt. Retrieved 2019-01-10.
  14. "Letstrack To Invest $2 Mn In Premium Retailers To Deepen Its Presence In India". Inc42 Media. 2018-07-16. Retrieved 2019-04-04.
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