LimeLife
LimeLife LLC. is an American privately held cosmetics company based in New York. Limelife is a division of Alcone, a company founded in 1952, which supplied Broadway theaters with professional makeup.
LimeLife's home office and its partners are consistently striving to source makeup and all-natural skin care that professionally performs under lights and lasts all day. LimeLife is committed to quality, nurturing of individuality and driven to help others pursue their own passions by way of beauty guidance. Beauty guides have the opportunity to buy products at wholesale. They are allowed to create their own business and sell the products directly via social marketing. They are BBB accredited with an A+ score. Since 2018, the company has sought to continuously improve practices and procedures through performance reports, staffing restructures, IT improvements, compensation plans, etc...[1]
History
LimeLife was born from the cosmetics company Alcone. Alcone was founded in 1952 and supplied professional-grade makeup to Broadway shows.
Alcone later branched into direct sales under the name “Limelight.” In 2018 they rebranded their multi-level-marketing company as “Limelife.”
In 2018, L'Occtaine made a deal to secure a majority stake of LimeLife.