Lucas Lira

Lucas Lira Soares (born 16 April 1994) is a Brazilian youtuber, entrepreneur and digital influencer, known for the vlogs of the channel Invento na Hora on YouTube, where he shows his day-to-day life with humor alongside his partner and child. Lira was born in Brasilia, Brazil. He is the creator of the YouTube channel Invento na Hora. It is one of the top 100 on YouTube Brazil. After high school, Lira studied web design. He also worked as a photo editor, clerk and lottery assistant. After this, he decided to create the channel Invento na Hora on YouTube .[2][3]

Lucas Lira
Personal information
Born
Lucas Lira Soares

(1994-04-16) 16 April 1994
Brasília, Brazil
Occupations
SpouseSunaika Bruna
YouTube information
Also known asLira
Channel
Years active2010–present
Genres
Subscribers14.2 million[1]
Total views3.8 billion[1]
100,000 subscribers2013
1,000,000 subscribers2014
10,000,000 subscribers2019
Last updated: 2 November 2022

Career

Lira began posting videos on YouTube in 2012. He wanted to express his opinions on many subjects in 2010 but did not have a camera to record videos until 2012.[4] The name Invento na Hora came from the fact that he did not plan any scripts for the videos. It translates as "I invent on the spot". Glasses, bandanas and caps were part of the channel's early identity, though he later stopped using them.[5][6]

In 2014, Lucas Lira was a part of the Phenomenon of the Internet, a segment on the Eliana program on SBT. One of his 2013 videos had gone viral on the web. He did not win the competition but was ranked first in Twitter's Trending Topics. This gave Invento na Hora more visibility. In November 2014, Lucas Lira reached 1 million subscribers.[7]

Because of his recognition as a youtuber, he has participated in other television programs. These include Legendários, Programa Raul Gil and Domingo Legal .[8][9][10] In 2016, he wrote the book Minha Vida Antes do Invento na Hora. It mainly tells stories from when he was younger. In the same year, he was the winner of Entubados. It is a reality show for youtubers on the Sony channel.[11][12]

As of April 2022, the Invento Na Hora channel has more than 14 million subscribers. Lira also has almost 6 million Instagram followers and over 3 million Twitter followers .[13][14]

Personal life

Lira has been dating youtuber Sunaika Bruna de Souza since 2014, becoming engaged to be married in 2020. They have been in several videos together since they started dating.[15] On 5 July 2020, it was announced that the two were expecting their first child.[16] Their son, Noah de Souza Lira Soares, was born in February 2021.[17]

In 2015, Lucas left his parents' house and moved to São Paulo, where he had been living for 6 years. In 2021, he returned to Brasília.[18][19]

Filmography

Television
Year Title Role Notes
2014 Eliana Program Participant Internet Phenomena
2015 Brazil Urgent interviewee
Panic in the Band Participant hit or water
2016 legendary Participant[20]
Nice Sunday Participant[21] Pass or Pass
Raul Gil Program Participant stool game
intubated Participant[22] Season 1
The Night with Danilo Gentili Guest[23]
2017 TVZ Presenter[24][25]

Internet
Year Title Role Notes
2012–2017 Lucas Lira himself[26] Ancient Invention at the Time
2014–present invention on the spot himself[27] Vlog channel
2016 paraphernalia Rap Singer[28] Rap of Affection
Whindersson Nunes Guest friend stuff
2020 Flow Podcast Guest[29]
2021 I go crazy Guest[30] Christian Figueiredo podcast

Video clips
Year Title Artist
2017 No Ostentation[31] Mc Dudu

Books
  • "Minha Vida Antes do Invento na Hora".

Awards and Nominations
Year Award Category Result
2016 Intubated Season 1 Winner[32] Won

References
  1. "About inventonahora". YouTube.
  2. "De auxiliar de informática para o YouTube: Lucas Lira comenta sucesso". Retrieved 26 March 2022.
  3. "7 youtubers de Brasília para se divertir e entreter no YouTube". Retrieved 26 March 2022.
  4. "Lucas Lira Biografia". Retrieved 26 March 2022.
  5. "Lucas Lira Biografia". Retrieved 26 March 2022.
  6. "Lucas Lira nasceu em Brasília e criou o canal Invento na Hora". 13 November 2017. Retrieved 26 March 2022.
  7. "10 melhores vídeos do Lucas Lira". Retrieved 26 March 2022.
  8. "Domingo Legal recebe Youtubers e Zé Felipe". 14 April 2016. Retrieved 26 March 2022.
  9. "Raul Gil recebe Tiago Iorc e faz grande homenagem a Cauby Peixoto neste sábado". 20 May 2016. Retrieved 26 March 2022.
  10. "Youtubers são tema de álbum de figurinhas da Editora Panini". 19 September 2020. Retrieved 26 March 2022.
  11. "Christian Figueiredo indica livros de Malena e Lucas Lira na bienal do livro São Paulo 2016". Archived from the original on 8 October 2017. Retrieved 26 March 2022.
  12. "Youtuber Lucas Lira vence o reality show Entubados". Retrieved 26 March 2022.
  13. "Lucas Lira é atração na Arena Digital Stars e tudo pode acontecer em cima do palco". Archived from the original on 26 July 2017. Retrieved 26 March 2022.
  14. "As melhores fotos de Lucas Lira no Instagram". Retrieved 26 March 2022.
  15. "O casal fitness da foto é formado por Lucas Lira e Sunaika Bruna". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
  16. "Lucas Lira e Sunaika Bruna anunciam a gravidez para seus seguidores no Instagram". 5 July 2020. Retrieved 26 March 2022.
  17. "Lucas Lira e Sunaika Bruna são pais do pequeno Noah". 19 February 2021. Retrieved 26 March 2022.
  18. "Conheça nova mansão do youtuber brasiliense Lucas Lira". 20 April 2021. Retrieved 26 March 2022.
  19. "Youtuber Lucas Lira impressiona web ao mostrar mansão". Retrieved 26 March 2022.
  20. "Youtubers no Legendários". Retrieved 26 March 2022.
  21. "Mc Bin Laden agita o Domingo Legal". Archived from the original on 2 November 2022. Retrieved 26 March 2022.
  22. Tatiana Izquierdo (27 December 2016). "Namorado de Kéfera e outros sete youtubers participam de reality show". VEJA SP. Retrieved 2 February 2020.
  23. "Youtubers falam sobre estreia do programa no The Noite". 20 August 2016. Retrieved 27 March 2022.
  24. "Pyong Lee e Lucas Lira comandam o TVZ ao vivo nesta quarta no Multishow". Retrieved 26 March 2022.
  25. "Y2mate". Retrieved 18 May 2023.
  26. "De Kéfera, Lucas Lira, João Guilherme e mais: saiba quais são os signos dos youtubers". Retrieved 26 March 2022.
  27. "No México, Lucas Lira aproveita momentos em família". Archived from the original on 3 December 2021. Retrieved 26 March 2022.
  28. "Da Parafernalha: com Lucas Lira, novo formato de vídeo traz rappers cantando música com letra fofa". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
  29. "Flow Podcast entrevista youtuber Lucas Lira". May 2020. Retrieved 26 March 2022.
  30. "Programa Eu Fico Loko entrevista Lucas Lira". 19 September 2020. Retrieved 26 March 2022.
  31. "Sem Ostentação ft.Lucas Lira". 21 July 2017. Retrieved 26 March 2022.
  32. "Lucas Lira vence o 'Entubados', o reality show dos youtubers". Retrieved 26 March 2022.
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