Marketing Greece

Marketing Greece S.A. is a non-profit organization founded in 2013 established to promote tourism in Greece. A private sector initiative, its shareholders include the Greek Tourism Confederation (SETE) (80%), the Hellenic Chamber of Hotels (17.5%) and the Hellenic Association of Communication Agencies (2.5%).[1][2]

It launched a consumer website, Discovergreece.com, in February 2014.[3][4] Prior to the portal's launch, Marketing Greece commissioned a report by McKinsey & Company called Tourism Strategic Planning 2021, in which the management consultancy firm outlined a target for annual tourist arrivals into Greece in 2021 to exceed 24 million with a per capita expenditure of approximately 800 euros. This would generate direct annual revenue of 18-19 billion euros and a total of 48-50 billion euros, taking into account all tourism-related activities, compared to 32 billion euros in 2012. This, the report concluded, would add an additional nine points to the country's GDP.[5][6]

References
  1. "SETE: “Marketing Greece,” INSETE In The Works", gtp headlines, Athens, 13 April 2013.
  2. Fox, Jena Tesse. "Catching Up: Iossif Parsalis Talks Marketing Greece", Travel Agent Central, New York, 18 November 2013
  3. McGonagle, Katie. "WTM 2013: Marketing Greece aims to recover share with 'hidden gems' website", Travel Weekly, London, 4 November 2013
  4. "Global Launch of www.discovergreece.com", Hills Balfour, London, January 2014.
  5. "SETE 12th Tourism & Development Conference: Tourism Strategic Planning 2021", gtp headlines, Athens, 10 October 2013.
  6. "Marketing Greece presents the Greek Tourism Product and “discovergreece.com” at ITB 2014", Travelling news, Athens, 5 March 2014.
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